Cambridge International AS and A Level Travel and Tourism Coursebook
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Cambridge International AS and A Level Travel and Tourism Coursebook

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Description

Internationally focused textbook to support Cambridge International AS and A Level Travel and Tourism, for first examination in 2017. Endorsed by Cambridge International Examinations, this second edition of Cambridge International AS and A Level Travel and Tourism has been fully updated for the Cambridge Syllabus (9395) for examination from 2017. Written by experienced authors in an engaging and accessible style, this Coursebook contains a wealth of internationally focussed case studies and links to the key concepts throughout. This book offers comprehensive coverage with an international perspective and in-depth analysis of topics.show more

Product details

  • 12-17
  • Paperback | 244 pages
  • 219 x 276 x 11mm | 620g
  • CAMBRIDGE UNIVERSITY PRESS
  • Cambridge, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • 1316600637
  • 9781316600634
  • 356,524

Table of contents

Chapter 1. Features of the industry; Chapter 2. Principles of customer service in travel and tourism; Chapter 3. Destination marketing; Chapter 4. Destination management; Chapter 5. Planning and managing a travel and tourism eventshow more