Call of the Mall

Call of the Mall

3.58 (864 ratings by Goodreads)
  • Paperback
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Description

Nothing exemplifies shopping more than the mall or shopping centre. It is the US's gift to personal consumption and the crossroad where consumer marketing, media and street culture meet. It is where the developed world (and increasingly everyone else too) goes to acquire, eat and hang out. It is where fashion trends are made dreams are constructed, and many people find their first jobs. The Call of the Mall is about sex and buying lingerie, about why the same camel coat costs exactly twice as much in the women's department to the men's, about why all mall food is so dreadful when the commodities in the shops are so good. Why location matters so much - but more for perfumes than DIY and why malls are invariably such bad archicture.show more

Product details

  • Paperback | 320 pages
  • 150 x 230 x 20mm | 358.34g
  • Profile Books Ltd
  • Profile Business
  • London, United Kingdom
  • 1861974426
  • 9781861974426

About Paco Underhill

Paco Underhill is the author of the international bestseller Why We Buy which sold over 750,000 copies worldwide and was translated into 12 languages. He is a world-famous retail anthropologist and urban geographer and the founder and CEO of Envirosell Inc, a global consulting firm who specialise in consumer behaviour.show more

Rating details

864 ratings
3.58 out of 5 stars
5 21% (185)
4 31% (271)
3 34% (292)
2 11% (93)
1 3% (23)
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