Call to Action

Call to Action : Secret Formulas to Improve Online Results

3.79 (207 ratings by Goodreads)
By (author)  , By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

Call to Action includes the information businesses need to know to achieve dramatic results from online efforts. Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want? If you have the desire and commitment to create phenomenal online results, then this book is your call to action.

Within these pages, New York Times best-selling authors Bryan and Jeffrey Eisenberg walk you through the five phases that comprise web site development, from the critical planning phase, through developing structure, momentum, and communication, to articulating value. Along the way, they offer advice and practical applications culled from their years of experience "in the trenches."
show more

Product details

  • Paperback | 288 pages
  • 190 x 235 x 15mm | 501g
  • HarperCollins Leadership
  • Nashville, United States
  • English
  • 1
  • 078521965X
  • 9780785219651
  • 276,827

About Bryan Eisenberg

Both Bryan Eisenberg and Jeffrey Eisenberg are an inventors of Persuasion Architecture (patent pending) and cofounders of Future Now, Inc., a consulting firm focused on helping clients persuade and convert their Web site's traffic into leads, customers, and sales. Lisa T. Davis is a partner and Director of Content for Future Now.
show more

Rating details

207 ratings
3.79 out of 5 stars
5 27% (55)
4 39% (81)
3 25% (51)
2 7% (14)
1 3% (6)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X