CBI Guide to Corporate Sponsorship of Good Causes 2000

CBI Guide to Corporate Sponsorship of Good Causes 2000

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Description

A survey of major companies has been conducted to research current trends in corporate sponsorship. This text aims to establish best practice, what the benefits and dangers are, and how the process should be managed and evaluated. It also explores the charities themselves as businesses.show more

Product details

  • Book | 296 pages
  • 210 x 298mm | 296g
  • Kogan Page Ltd
  • London, United Kingdom
  • Illustrations (some col.), ports. (some col.)
  • 0749431598
  • 9780749431594

Table of contents

The voluntary sector; voluntary sector profiles; the business perspective how companies benefit; how companies benefit; choosing a cause; managing the process; case studies.show more