CBI GUIDE TO CORPORATE SPONSORSHIP OF GOOD CAUSE
A survey of major companies has been conducted to research current trends in corporate sponsorship. This text aims to establish best practice, what the benefits and dangers are, and how the process should be managed and evaluated. It also explores the charities themselves as businesses.
- Book | 296 pages
- 01 Oct 2000
- Kogan Page Ltd
- London, United Kingdom
- Illustrations (some col.), ports. (some col.)
Table of contents
The voluntary sector; voluntary sector profiles; the business perspective how companies benefit; how companies benefit; choosing a cause; managing the process; case studies.