CBI GROWING RETAIL BUSINESS

CBI GROWING RETAIL BUSINESS

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Description

The successful retail business has to grasp sophisticated marketing techniques, take on competition, build management teams and provide customer and investor value. This book draws on case histories to provide a guide to best practice and a review of trends and prospects.show more

Product details

  • Book | 96 pages
  • Kogan Page Ltd
  • London, United Kingdom
  • 0749431571
  • 9780749431570

Table of contents

The competitive environment in the sector - opportunities and threats; the policy framework - CBI commentary; expanding the market place - case study; re-inventing products and services - case study; innovation and design - case study; exploiting e-commerce - case study; benefiting from research - case study; meeting the challenge of the euro - case study; the growth process - start-ups, growing, sustainability, succession, exit; creating a motivated and flexible team; reward packages; funding options; tax planning; the working environment.show more