Buyology

Buyology : Truth and Lies about Why We Buy

3.72 (7,972 ratings by Goodreads)
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Description

Based on the single largest neuromarketing study ever conducted, "Buyology" reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths "Buyology" confronts: - Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products. - Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards. - Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates. - Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest. - "Cool" brands, like iPods, trigger our mating instincts. The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds. Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, "Buyology "is a fascinating tour into the mind of today's consumer.show more

Product details

  • CD-Audio
  • 130 x 152 x 30mm | 199.58g
  • Random House USA Inc
  • Random House Inc
  • New York, United States
  • English
  • Abridged
  • abridged edition
  • 0739376012
  • 9780739376010
  • 714,819

Review quote

"A page-turner" -"Newsweek" " Lindstrom dishes up results, alongside a buffet of past research, with clear writing and deft reasoning." -"Fast Company" "Lindstrom ... has an encyclopedic knowledge of advertising history and an abundance of real-world business experience" -"The Washington Post" "Martin Lindstrom, the boy wonder of branding, tells that the future of shopping is all in the mind" -"The Sunday Times" (UK) "Shatters conventional wisdom" - CNBC ..".brings together a great many strands of research to build a fascinating case. The writing is snappy and the book's a page turner" -"BBC Focus Magazine" "Lindstrom's research should be of interest to any company launching a new product or brand" -"USA Today " "Lindstrom...has an original, inquisitive mind...His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands, and products." -"Time " "When someone tells you that a book is a "page-turner," you probably think of the latest top-list best-seller. Now you'll think of Buyology....Pick up a copy of this book and get one of those highlighting thingamajiggies before you fix your ad budget for the new year. "Buyology" is definitely money well-spent." -"The Eagle Tribune" "An entertaining and informative tome" -The Seattle Examiner "Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully." - Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of "YOU -The Owner's Manual " "Move over "Tipping Point" and "Made to Stick" because there's a new book in town: "Buyology." This book lights the way for smart marketers and entrepreneurs." -Guy Kawasaki, Author of "The Art of the Start " "Martin Lindstrom is one of branding's most original thinkers" -Robert A.nshow more

About Martin Lindstrom

Martin Lindstrom is one of the world's most respected marketing gurus. His previous book, BRAND sense, was acclaimed by the "Wall Street Journal" as one of the ten best marketing books ever published. Paco Underhill has been profiled in "The New Yorker" and "Smithsonian Magazine," has written for "American Demographics" and "Adweek," and lectures widely on retail anthropology.show more

Rating details

7,972 ratings
3.72 out of 5 stars
5 25% (2,006)
4 36% (2,877)
3 27% (2,177)
2 9% (678)
1 3% (234)
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