Buyology : Truth and Lies about Why We Buy

3.74 (8,849 ratings by Goodreads)
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Based on the single largest neuromarketing study ever conducted, "Buyology" reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths "Buyology" confronts:
- Sex doesn't sell - people in skimpy clothing and provocative poses don't persuade us to buy products.
- Despite government bans, subliminal advertising is ubiquitous -- from bars to supermarkets to highway billboards.
- Color can be so iconic that the sight of the robin's egg blue of a certain famous jewelry brand significantly raises women's heart rates.
- Companies shamelessly borrow from religion and ritual -- like the ritual, made up by a bored American bartender, of drinking a Corona with a lime -- to seduce our interest.
- "Cool" brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom's revelations will captivate anyone who's been seduced --or turned off-- by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, "Buyology "is a fascinating tour into the mind of today's consumer.
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Product details

  • CD-Audio
  • 130 x 152 x 30mm | 199.58g
  • Random House Inc
  • New York, United States
  • English
  • Abridged
  • Abridged edition
  • 0739376012
  • 9780739376010
  • 772,422

Review quote

Why do rational people act irrationally? Written like a fast paced detective novel, "Buyology" unveils what neuromarketers know about our decision making so we can buy and sell more insightfully."
- Dr. Mehmet C Oz Professor of Surgery, Columbia University, and author of "YOU -The Owner's Manual
"Move over "Tipping Point" and "Made to Stick" because there's a new book in town: "Buyology," This book lights the way for smart marketers and entrepreneurs."
-Guy Kawasaki, Author of "The Art of the Start
"Martin Lindstrom is one of branding's most original thinkers"
-Robert A. Eckert, CEO & Chairman, Mattel, Inc."
""Lindstrom takes us on a fascinating journey inside the consumer brain. Why do we make the decisions we do? Surprising and eye opening, Buyology is a must for anyone conducting a marketing campaign.""
-"Ori Brafman, author of the bestselling book," Sway
""Full of intriguing stories on how the brain, brands and emotions drive consumer choice. Martin Lindstrom's brilliant blending of marketing and neuroscience supplies us with a deeper understanding of the dynamic, largely unconscious forces that shape our decision making. One reading of this book and you will look at consumer and producer behavior in an entirely new light."
-Philip Kotler, Ph.D., S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
""A riveting read. Challenging, exciting, provocative, clever, and, even more importantly, useful!"
-Andrew Robertson, CEO & President, BBDO Worldwide "From the Hardcover edition."
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About Martin Lindstrom

Martin Lindstrom is one of the world's most respected marketing gurus. His previous book, BRAND sense, was acclaimed by the "Wall Street Journal" as one of the ten best marketing books ever published.
Paco Underhill has been profiled in "The New Yorker" and "Smithsonian Magazine," has written for "American Demographics" and "Adweek," and lectures widely on retail anthropology.
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Rating details

8,849 ratings
3.74 out of 5 stars
5 26% (2,299)
4 36% (3,189)
3 27% (2,381)
2 8% (728)
1 3% (252)
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