But Wait, There's More... : A History of Australian Advertising, 1900-2000
Although such phrases as 'You oughta be congratulated' and 'Not happy, Jan' are instantly recognisable to Australian consumers, the individuals and industry responsible for them have remained largely anonymous. ""But Wait, There's More..."" is the first detailed history of the Australian advertising industry, exploring its development over the course of the twentieth century from a disorganised group of individuals selling newspaper space to a multi-billion dollar enterprise run by giant transnationals. By examining the forces and influences underpinning this rise, ""But Wait, There's More..."" provides a unique insight into the place of advertising in Australian society, and its often hidden influences on the way we live.
- Paperback | 224 pages
- 152 x 230 x 26mm | 439.98g
- 30 Aug 2008
- Melbourne University Press
- Carlton, Australia
About Robert Crawford
Dr Robert Crawford is an Honorary Research Associate with the National Centre for Australian Studies at Monash University and with Menzies Centre for Australian Studies at King's College London. His articles on advertising history have appeared in various academic journals including Australian Historical Studies, Contemporary American Studies, and Media International Australia.