Business Today

Business Today

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  • Hardback
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For Introduction to Business courses.This book presents a wealth of current information about business while allowing readers to experience it firsthand through involving activities. Students will appreciate the book's up-to-date, real-life examples, carefully integrated in-depth coverage, and lively conversational writing style. Literally millions of students have learned about business from Business Today and this edition continues its respected tradition of more

Product details

  • Hardback | 840 pages
  • 205.74 x 256.54 x 40.64mm | 1,723.64g
  • Pearson Education (US)
  • Pearson
  • United States
  • 9th edition
  • 0130808199
  • 9780130808196

Table of contents

I. INTRODUCING BUSINESS TODAY IN A GLOBAL ENVIRONMENT. 1. Foundations and Challenges of Business. 2. Global Business. 3. Ethical and Social Responsibilities of Business. II. STARTING THE BUSINESS. 4. Forms of Business Ownership. 5. Small Business, New Ventures, and Franchises. III. MANAGING THE BUSINESS. 6. Management Fundamentals. 7. Organization, Teamwork, and Communication. 8. Production of Quality Goods and Services. IV. MANAGING HUMAN RESOURCES. 9. Human Relations, Motivation, and Performance. 10. Human Resource Management. 11. Employee-Management Relations. V. MANAGING MARKETING. 12. Marketing and Customer Satisfaction. 13. Product and Pricing Decisions. 14. Distribution. 15. Promotion. VI. MANAGING INFORMATION SYSTEMS AND ACCOUNTING. 16. Computers and Information Technology. 17. Accounting. VII. MANAGING FINANCIAL RESOURCES. 18. Banking and Financial Management. 19. Securities Markets. VIII. FOCUSING ON SPECIAL TOPICS IN BUSINESS. Component Chapter A. Government Regulations, Taxation, and Business Law. Component Chapter B. Risk Management and Insurance. Component Chapter C. The Internet and Business Success. Appendix I. Career Guide: The Employment Search. Appendix II. Research, Statistical Analysis, and more

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