For Introduction to Business courses.This best-selling text presents a balanced view of business-the strengths, weaknesses, successes, failures, problems, and challenges. Business Today is highly respected for its up-to-date, real-life examples, its in-depth coverage, and its lively, conversational writing style. Students not only read about business but also experience it firsthand in every chapter through a variety of highly involving activities. With its vast array of features, the text makes concepts come to life and prepares students for obtaining and pursuing satisfying business careers.
- Hardback | 672 pages
- 218.44 x 276.86 x 30.48mm | 1,610.24g
- 12 Jul 2001
- Pearson Education (US)
- United States
- 10th edition
Table of contents
I. CONDUCTING BUSINESS IN THE GLOBAL ECONOMY. 1. Fundamentals of Business and Economics. Component Chapter A. Fundamentals of the Internet and E-Commerce. 2. Ethics and Social Responsibilities of Business. 3. Global Business. II. STARTING AND EXPANDING A SMALL BUSINESS. 4. Small Business, New Ventures, and Franchises. 5. Forms of Business Ownership and Business Expansion. III. MANAGING A BUSINESS, INFORMATION SYSTEMS, AND PRODUCTION. 6. Functions and Skills of Management. 7. Organization, Teamwork, and Communication. 8. Technology and Information Management. 9. Production of Quality Goods and Services. IV. MANAGING EMPLOYEES. 10. Motivation, Today's Work Force, and Employee-Management Relations. 11. Human Resources Management. V. DEVELOPING MARKETING STRATEGIES TO SATISFY CUSTOMERS. 12. Fundamentals of Marketing and Customer Satisfaction. 13. Product and Pricing Strategies. 14. Distribution Strategies. 15. Promotional Strategies. VI. MANAGING ACCOUNTING AND FINANCIAL RESOURCES. 16. Accounting. 17. Financial Management and Banking. 18. Securities. VII. FOCUSING ON SPECIAL TOPICS IN BUSINESS. Component Chapter B: Business Law, Taxes, and the U.S. Legal System. Component Chapter C: Risk Management and Insurance. Component Chapter D: Careers in Business and the Employment Search.