Business Strategy in a Semiglobal Economy

Business Strategy in a Semiglobal Economy

  • Electronic book text
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Description

Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.show more

Product details

  • Electronic book text | 231 pages
  • Taylor & Francis Inc
  • M.E. Sharpe
  • New York, United States
  • 0765620022
  • 9780765620026