Business Strategy in a Semiglobal Economy
17%
off

Business Strategy in a Semiglobal Economy

4 (1 rating by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 4 business days
When will my order arrive?

Description

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
show more

Product details

  • Paperback | 232 pages
  • 152.4 x 226.1 x 17.8mm | 272.16g
  • Taylor & Francis Inc
  • M.E. Sharpe
  • Armonk, United States
  • English
  • tables, figures, references, bibliography, index
  • 0765613425
  • 9780765613424
  • 1,814,705

Table of contents

Exhibits; * Preface; * Acknowledgements; 1. Introduction: The Rise of the Semiglobal Economy; Part I. The Two Segments of the Semiglobal Economy; 2. The Highly Globalized Segment; 3. The Highly Localized Segment; Part II. The Portrait of the Semiglobal Corporation; 4. Vision; 5. Competitive Strategy; 6. Coordination; 7. Communication; 8. Motivation; 9. Summary and Conclusions; Index.
show more

Rating details

1 ratings
4 out of 5 stars
5 0% (0)
4 100% (1)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X