Business Strategy

Business Strategy : Asia Pacific Focus

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Offers a taste of the diverse management and economic climate in Asia by placing a magnifying glass over the economies of Asia. It first develops a framework for understanding business strategy, then provides a detailed profile of Asian countries with spotlights on their business characteristics and how that affects the implementation of strategy.
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Product details

  • Paperback
  • 176 x 232 x 40mm | 1,261g
  • Addison Wesley
  • Boston, United States
  • English
  • 0131248464
  • 9780131248465

Table of contents

1. The Heart of Strategy: With an Asian Perspective2. Analysing the Environment3. Analysing the Firm's Internal Environment4. Strategy Formulation5. Strategy Implementation and Control JAPAN6. COUNTRY PROFILE JAPAN: Revitalization Prospects Following the Lost Decade7. Sony Corporation8. Matsushita Electric Industrial Company9. Matsushita and Sony in 200210. Toyota Motor Corporation in 199411. Toyota in 200212. According to Honda, an American Legend Faces the 1990s13. Honda: 2002 KOREA14. COUNTRY PROFILE KOREA: South Korea- Managing the Invisible Hand15. Samsung's Semiconductors16. Hyundai Motor Company17. Daewoo The Favored Chaebol18. Daewoo's Fall from Favour HONG KONG19. COUNTRY PROFILE HONG KONG: One country, two systems20. MD Motors21. Giordano Holdings Ltd22. Chinese Entrepreneurs- The New Hong: Cheung Kong (Holdings) Limited23. Cathay Pacific Airways Limited TAIWAN24. COUNTRY PROFILE TAIWAN: Changing to Survive, Changing to Succeed25. Acer in 2001: The Reorganisation SINGAPORE26. COUNTRY PROFILE SINGAPORE: Asia's Brave New World27. Raffles International28. Singapore Airlines: In Pursuit of Excellence29. Singapore Airlines: Into Some Uncharted Regions CHINA30. COUNTRY PROFILE CHINA: The "Middle Kingdom" Takes Center Stage31. Foster's Beer: Great Expectations32. Legend Group Limited33. Motorola in China INDIA34. COUNTRY PROFILE INDIA35. Godrej: Indian Conglomerate OTHER ASIA36. McDonald's in India: Where's the Beef? 37. Tenaga Nasional Berhad38. Foreign Investment in Burma: Contrasting Perspectives39. Power Plants at Paiton: Risk Assessment of an Infrastructure Project40. Thai Airways41. San Miguel
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