Inside the Minds: The Sports Business is an authoritative, insider's perspective on the ins and outs of this dynamic industry and the strategic thinking behind leading an elite athletic workforce. Featuring senior management from the nation's premier teams and leagues, this book provides a broad, yet comprehensive overview of the current shape and future state of professional sports. As they raise critical points around running a business under intense public scrutiny, these authorities offer practical and adaptable strategies for building a strong fan-base and profiting year after year. From revenue and salary management, to player acquisitions and negotiations, these leaders articulate the finer points of an industry driven by talent and fueled by the desire for success. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great strategic minds of today, as experts explore in detail, what it takes to build and sustain the organizations that win championships.