Business, Fifth Canadian Edition

Business, Fifth Canadian Edition

3.7 (37 ratings by Goodreads)
  • Hardback
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Description

This new edition maintains the strengths that made the first four editions so successful. Logical, well organized, and well respected, Business covers all of the Introduction to Business basics from a management perspective. It contains hundreds of examples of business practice, helping students bridge the gap from theory to practice. Particular emphasis in the new edition is placed on E-commerce, technology, entrepreneurship, and Canadian content.show more

Product details

  • Hardback | 759 pages
  • 101.6 x 167.64 x 17.78mm | 22.68g
  • Pearson Canada, Toronto
  • Prentice-Hall (Canada)
  • Scarborough, Canada
  • 5th edition
  • 0131217895
  • 9780131217898

Table of contents

I. INTRODUCING THE CONTEMPORARY BUSINESS WORLD. 1. Understanding the Canadian Business System. 2. Understanding the Environments of Business. 3. Understanding Entrepreneurship and Ownership. 4. Understanding International Business. 5. Conducting Business Ethically and Responsibly. II. THE BUSINESS OF MANAGING. 6. Managing the Business Enterprise. 7. Organizing the Business Enterprise. 8. Managing Human Resources. 9. Labour-Management Relations. 10. Motivating and Leading Employees. III. MANAGING OPERATIONS AND INFORMATION. 11. Producing Goods and Services. 12. Increasing Productivity and Quality. 13. Managing Information Systems and Communication Technology. 14. Understanding Accounting Issues. IV. MANAGING MARKETING. 15. Understanding Marketing Processes and Consumer Behaviour. 16. Developing and Promoting Goods and Services. 17. Pricing and Distributing Goods and Services. V. MANAGING FINANCIAL ISSUES. 18. Understanding Money and Banking. 19. Understanding Securities and Investments. 20. Financial Decisions and Risk Management. Appendix A: Business Law. Appendix B: Insurance.show more

Rating details

37 ratings
3.7 out of 5 stars
5 41% (15)
4 19% (7)
3 19% (7)
2 14% (5)
1 8% (3)
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