Business : International Edition
For Introduction to Business courses.This best-selling text provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. The seventh edition focuses on three simple rules-Learn, Evaluate, Apply.
- Paperback | 736 pages
- 217 x 276 x 25mm | 1,456g
- 19 Mar 2003
- Pearson Education (US)
- United States
- 7th edition
- Illustrations (chiefly col.), col. maps, col. ports.
Table of contents
I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT. 1. Understanding the U.S. Business System. 2. Understanding the Environments of Business. 3. Understanding Ownership and Entrepreneurship. 4. Understanding the Global Context of Business. 5. Conducting Business Ethically and Responsibly. II. UNDERSTANDING THE BUSINESS OF MANAGING. 6. Managing the Business Enterprise. 7. Organizing the Business Enterprise. 8. Managing Human Resources and Labor Relations. 9. Motivating, Satisfying, and Leading Employees. III. UNDERSTANDING PRINCIPLES OF MARKETING. 10. Understanding Marketing Processes and Consumer Behavior. 11. Developing and Pricing Products. 12. Distributing Products. 13. Promoting Products. IV. MANAGING OPERATIONS AND INFORMATION. 14. Producing Goods and Services. 15. Managing for Quality and Productivity. 16. Managing Information Systems and Communication Technology. 17. Understanding Principles of Accounting. V. UNDERSTANDING FINANCIAL ISSUES. 18. Understanding Money and Banking. 19. Understanding Securities and Investments. 20. Understanding Financial and Risk Management. Appendix: Understanding the Legal Context of Business.