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A current introductory business text which aims to inform the student about the important facets of today's business world. Now in its third edition, "Business", covers an array of contemporary international issues, the ethical and legal environment, technology, service operations and social responsibility. The text has a strong focus on high quality/high productivity issues with discussions on the total quality management concept. It looks at today's business diversities - entrepreneurship, multiculturalism, family businesses, franchises and medium sized business. It takes an international perspective to broaden understanding of international markets with many international examples and boxes throughout the body of the text. End of part cases illustrate international business to get students to think about real-world global concerns such as business fundamentals, human resources, management, marketing and finance.
The text also emphasizes the ethical issues to illustrate how to deal with controversy in the business world and show how businesses are responding to today's most pressing environmental issues, it looks at the various careers available in business pinpointing the characteristics of various business fields with new career tips at the end of each part and features a separate chapter on small business.
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Product details

  • Paperback | 720 pages
  • 216 x 268mm | 1,601g
  • Prentice-Hall
  • Harlow, United Kingdom
  • Revised
  • 3rd Revised edition
  • col.Illustrations, 1 form, 1 col. map, col. ports.
  • 0130926779
  • 9780130926777

Table of contents

Part 1 Understanding the contemporary business world: understanding the US business system; setting up business in the United States; recognizing business trends and challenges; conducting business ethically and responsibly. Part 2 Organizing and managing businesses: managing the business enterprise; running the small business; setting business goals and strategies; organizing the business enterprise. Part 3 Managing people in organizations: motivating, satisfying and leading employers; managing human resources; dealing with organized labour. Part 4 Managing production and information: producing goods; producing services; managing information with computers; understanding accounting issues. Part 5 Managing marketing: understanding marketing processes and consumer behaviour; developing and pricing products; promoting goods and services; distributing goods and services. Part 6 Recognizing business issues and challenges: understanding the legal environment and business law; understanding international business; increasing productivity and quality.
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