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For Introduction to Business courses. One of the most comprehensive-yet readable surveys of all major facets of business. This best-selling text moves from general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business-further enriched by a host of supplements, including a multimedia CD-ROM free with each copy of the more

Product details

  • Paperback | 720 pages
  • 210 x 275 x 25mm | 1,400g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • 5th Revised United States ed
  • Illustrationssome col.), maps
  • 0130817473
  • 9780130817471

Table of contents

I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT. Web Vignette: Beanie Baby Business. 1. Understanding The U.S. Business System.2. Conducting Business in the U.S.3. Understanding the Global Context of Business.4. Conducting Business Ethically & Responsibly. II. THE BUSINESS OF MANAGING. Web Vignette: Cape Cod Revival. 5. Managing the Business Enterprise.6. Organizing the Business Enterprise.7. Understanding Entrepreneurship and Small Business. III. UNDERSTANDING PEOPLE IN ORGANIZATIONS. Web Vignette: The Wacky World of Southwest Airlines. 8. Managing Human Resources.9. Understanding Employee Motivation and Leadership.10. Understanding Labor & Management Relations. IV. UNDERSTANDING PRINCIPLES OF MARKETING. Web Vignette: Off to the Races. 11. Understanding Marketing Processes and Consumer Behavior.12. Developing & Pricing Products.13. Promoting Products.14. Distributing Products. V. MANAGING OPERATIONS AND INFORMATION. Web Vignette: The Millennium Bomb. 15. Producing Services and Goods.16. Managing for Quality and Productivity.17. Managing Information Systems and Communication Technology.18. Understanding Principles of Accounting. VI. UNDERSTANDING FINANCIAL ISSUES. Web Vignette: Lettuce & Loans. 19. Understanding Money and Banking.20. Understanding Securities and Investments.21. Understanding Financial and Risk Management.Appendix 1. Understanding the Legal Context of Business.Appendix 2. Understanding more