Business

Business

3.71 (35 ratings by Goodreads)
  • Hardback
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Description

For Introduction to Business courses. One of the most comprehensive-yet readable surveys of all major facets of business. This best-selling text moves from general perspectives to focused coverage of specific business functions. A carefully orchestrated variety of boxes, cases, vignettes, illustrations, quotes, interactive questions, and an informal first-person narrative all work together to draw students dynamically into the real world of contemporary business-further enriched by a host of supplements, including a multimedia CD-ROM free with each copy of the text.show more

Product details

  • Hardback | 720 pages
  • 214 x 278 x 34mm | 1,700.96g
  • Pearson Education (US)
  • Upper Saddle River, United States
  • Revised
  • 5th Revised edition
  • 0130796115
  • 9780130796110

Table of contents

I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT. Web Vignette: Beanie Baby Business. 1. Understanding The U.S. Business System.2. Conducting Business in the U.S.3. Understanding the Global Context of Business.4. Conducting Business Ethically & Responsibly. II. THE BUSINESS OF MANAGING. Web Vignette: Cape Cod Revival. 5. Managing the Business Enterprise.6. Organizing the Business Enterprise.7. Understanding Entrepreneurship and Small Business. III. UNDERSTANDING PEOPLE IN ORGANIZATIONS. Web Vignette: The Wacky World of Southwest Airlines. 8. Managing Human Resources.9. Understanding Employee Motivation and Leadership.10. Understanding Labor & Management Relations. IV. UNDERSTANDING PRINCIPLES OF MARKETING. Web Vignette: Off to the Races. 11. Understanding Marketing Processes and Consumer Behavior.12. Developing & Pricing Products.13. Promoting Products.14. Distributing Products. V. MANAGING OPERATIONS AND INFORMATION. Web Vignette: The Millennium Bomb. 15. Producing Services and Goods.16. Managing for Quality and Productivity.17. Managing Information Systems and Communication Technology.18. Understanding Principles of Accounting. VI. UNDERSTANDING FINANCIAL ISSUES. Web Vignette: Lettuce & Loans. 19. Understanding Money and Banking.20. Understanding Securities and Investments.21. Understanding Financial and Risk Management.Appendix 1. Understanding the Legal Context of Business.Appendix 2. Understanding Insurance.show more

Rating details

35 ratings
3.71 out of 5 stars
5 40% (14)
4 20% (7)
3 20% (7)
2 11% (4)
1 9% (3)
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