Business Plans for Dummies

Business Plans for Dummies

3.35 (117 ratings by Goodreads)
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Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before -- or if you're brand new to plotting out goals and objectives -- this down-to-earth guide steps you through every milestone in business more

Product details

  • Paperback | 400 pages
  • 186 x 232 x 22mm | 739.37g
  • John Wiley & Sons Inc
  • Hungry Minds Inc,U.S.
  • Foster City, United States
  • UK ed
  • 0764570269
  • 9780764570261
  • 1,402,251

Table of contents

Introduction. Part I: Determining Where You Want to Go. Chapter 1: Starting Your Business Plan. Chapter 2: Charting the Proper Course. Chapter 3: Setting Off in the Right Direction. Part II: Sizing Up Your Marketplace. Chapter 4: Checking Out the Business Environment. Chapter 5: Taking a Closer Look at Customers. Chapter 6: Dividing Customers into Groups. Chapter 7: Scoping Out Your Competition. Part III: Weighing Your Company's Prospects. Chapter 8: Establishing Your Starting Position. Chapter 9: Focusing On What You Do Best. Chapter 10: Figuring Out Financials. Chapter 11: Forecasting and Budgeting. Part IV: Looking to the Future. Chapter 12: Preparing for Change. Chapter 13: Thinking Strategically. Chapter 14: Managing More Than One Product. Part V: A Planner's Toolkit. Chapter 15: Making Your Business Plan Work. Chapter 16: Learning from Others: A Sample Business Plan. Part VI: The Part of Tens. Chapter 17: Ten Questions to Ask About Your Plan. Chapter 18: Top Ten Business-Planning Never-Evers. Chapter 19: Ten of the Best-Planned Organisations Around. Appendix: Glossary of Business and Accounting Terms. more

Review quote

"...covers many of the areas that prove to be stumbling blocks for would be entrepreneurs" (Independent on Sunday, 19 September, 2004) "...The structured jargon-free advice...could help you make a leap from employee to entrepreneur in 2005..." (Lincolnshire Echo, 4th January 2005) "...straightforward and jargon-free guide to business planning. Ideal for businesses of every type and size..." (This is Wiltshire, 1st November 2005)show more

About Paul Tiffany

Paul Tiffany is the managing director of Paul Tiffany & Associates, a Santa Rosa, California-based firm that has offered management training and consulting services to organizations throughout the world for the past fifteen years. In addition, he has taught business planning courses at some of the top business schools in the country, including Stanford, Wharton, and The Haas School of Business at the University of California, Berkeley, where he currently serves as adjunct professor. He holds an MBA from Harvard University and a PhD from Berkeley. Steven Peterson is a senior partner and founder of Home Planet Technologies, a management training company specializing in hands-on software tools designed to enhance business strategy, business planning, and general management skills. He is the creator and designer of The Protean Strategist, a state-of-the-art computer-based business simulation. The simulation creates a dynamic business environment where participants run companies and compete against each other in a fast-changing marketplace. Each management team in the simulation is responsible for developing its own strategy, business plan, and program to make the plan work. Steven has used The Protean Strategist to add excitement, hands-on experience, teamwork, and a competitive challenge to corporate training programs around the world. He has worked with both large and small companies on products and services in industries ranging from telecommunications to financial services and from high technology to consumer goods and industrial equipment. When he's not planning his own business, Steven is planning to remodel his 80-year old house or to redesign the garden. And he confesses that of the three, the garden proves to be the most difficult. Steven holds advanced degrees in mathematics and physics, receiving his doctorate from Cornell University. He teaches part-time at the Haas School of Business, University of California at Berkeley, and lives in the Bay Area with his long-time companion, Peter, and their long-lived canine, Jake. Colin Barrow is Head of the Enterprise Group at Cranfield School of Management, where he teaches entrepreneurship on the MBA and other programmes. He is also a visiting professor at business schools in the US, Asia, France and Austria. His books on entrepreneurship and small business have been translated into fifteen languages including Russian and Chinese. He worked with Microsoft to incorporate the business planning model used in his teaching programmes into the software program, Microsoft Business Planner, now bundled with Office. He is a regular contributor to newspapers, periodicals, and academic journals such as The Financial Times, The Guardian, Management Today and the International Small Business Journal. Thousands of students have passed through Colin's start-up and business growth programmes, raising millions in new capital and going on to run successful and thriving enterprises. He is a non-executive director of two venture capital funds, on the board of several small businesses and serves on a number of Government Task more

Rating details

117 ratings
3.35 out of 5 stars
5 16% (19)
4 23% (27)
3 44% (51)
2 14% (16)
1 3% (4)
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