Business Plan to Business Reality

Business Plan to Business Reality : The Practical Guide to Working for Yourself in Canada

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This text fills the need for a brief, modular text on small business and entrepreneurship at the college level. In Business Plan to Business Reality, the process of planning a small business has been reduced to five modules that correspond to the five components of a simplified business plan - Concept, Feasibility, Marketing, Operations, and Finances. This realistic business plan is sufficient for the vast majority of ventures that would be undertaken by graduates of college business programs. These businesses are almost always 1- or 2-owner, service- or retail-oriented firms with a few employees - rather than the large-scale ventures focused on by most of the leading books on the more

Product details

  • Paperback | 276 pages
  • 148.6 x 214.1 x 18.5mm | 999.99g
  • Pearson Canada, Toronto
  • Prentice-Hall (Canada)
  • Scarborough, Canada
  • 013039095X
  • 9780130390950

Table of contents

1. The Concept: What Business Will I Be In? 2. Feasibility: How Do I Know It Will Work? 3. Marketing: How Will I Get Customers? 4. Operations: How Will I Organize the Work? 5. Finances: How Will I Manage the Money? 6. The Purchase Alternative: How Do I Buy (or Buy Into) an Existing Business? 7. The Franchise Alternative: How Do I Buy a Franchise? 8. The Family Business Alternative: How Do I Take Over My Family's Business? 9. Renewal: How Will I Improve the Business? more

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