Business and Management Communication : A Guide Book
For undergraduate/graduate-level courses in Managerial Communication, Business Communication, and Business Speaking and Writing.Written by authors' with over 50 years of combined experience teaching and researching both oral and written communication. This brief, inexpensive guide focuses on the "need to know" essentials of effective business writing and speaking. Loaded with examples and specific guidelines, it is designed to provide an immediate improvement in students' writing and speaking abilities.
- Paperback | 296 pages
- 174.8 x 294.6 x 11.9mm | 467.21g
- 05 Oct 2000
- Pearson Education (US)
- Upper Saddle River, NJ, United States
- 4th edition
Table of contents
1. The Communication Process. 2. Designing Communication Strategies. 3. Organizing and Developing the Message. 4. Instructing and Persuading. 5. Designing Visual Aids. 6. The Writing Process. 7. Letter Style and Format. 8. Types of Business Letters. 9. Memos and E-mail. 10. Short Reports. 11. Long Reports. 12. Resumes. 13. Job Application Letters. 14. The Speaking Process. 15. Types of Presentations. 16. Team Writing and Speaking. 17. Communication Strategies for Seeking Employment. Appendix A. Grammar. Appendix B. Punctuation. Appendix C. Mechanics. Appendix D. Style. Appendix E. APA Documentation. Appendix F. Critiquing Presentations. Index.