Business and Management Communication

Business and Management Communication : A Guide Book

3.33 (3 ratings by Goodreads)
By (author)  , By (author)  , By (author) 

List price: US$114.40

Currently unavailable

Add to wishlist

AbeBooks may have this title (opens in new window).

Try AbeBooks

Description

For undergraduate/graduate-level courses in Managerial Communication, Business Communication, and Business Speaking and Writing. Written by authors' with over 50 years of combined experience teaching and researching both oral and written communication. This brief, inexpensive guide focuses on the "need to know" essentials of effective business writing and speaking. Loaded with examples and specific guidelines, it is designed to provide an immediate improvement in students' writing and speaking abilities.show more

Product details

  • Paperback | 296 pages
  • 174.8 x 294.6 x 11.9mm | 467.21g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • Revised
  • 4th Revised edition
  • 0130870536
  • 9780130870537

Table of contents

1. The Communication Process. 2. Designing Communication Strategies. 3. Organizing and Developing the Message. 4. Instructing and Persuading. 5. Designing Visual Aids. 6. The Writing Process. 7. Letter Style and Format. 8. Types of Business Letters. 9. Memos and E-mail. 10. Short Reports. 11. Long Reports. 12. Resumes. 13. Job Application Letters. 14. The Speaking Process. 15. Types of Presentations. 16. Team Writing and Speaking. 17. Communication Strategies for Seeking Employment. Appendix A. Grammar. Appendix B. Punctuation. Appendix C. Mechanics. Appendix D. Style. Appendix E. APA Documentation. Appendix F. Critiquing Presentations. Index.show more

Rating details

3 ratings
3.33 out of 5 stars
5 0% (0)
4 33% (1)
3 67% (2)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X