Business and Its Environment : International Edition
For undergraduate and graduate courses in Environment of Business, Business and Public Policy, Business and Society, Business and Government, and Business and Public Responsibility.This Fourth edition of the best-selling text brings together in an integrated manner the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the environment of business. Built around a set of conceptual frameworks for analyzing these issues, the text formulates nonmarket strategies to deal with them, integrates these with market strategies, and provides cases for the application of the conceptual material.
- Paperback | 864 pages
- 202 x 253 x 33mm | 1,540g
- 04 Oct 2002
- Pearson Education (US)
- United States
- 4th edition
Table of contents
I. STRATEGY AND THE NONMARKET ENVIRONMENT. 1. Market and Nonmarket Environments. 2. Integrated Strategy. 3. The News Media and the Nonmarket Issues. 4. Private Nonmarket Action. II. NONMARKET STRATEGIES AND GOVERNMENT INSTITUTIONS. 5. Political Theory and Government Institutions. 6. Political Analysis for Business. 7. Formulating Political Strategies. 8. Implementing Political Strategies. III. GOVERNMENT AND MARKETS. 9. Antitrust: Economics, Law, and Politics. 10. Regulation: Law, Economics, and Politics. 11. Environmental Protection: Economics, Politics, and Management. 12. Law and Markets. 13. Information Industries and Nonmarket Issues. IV. INTERNATIONAL POLITICAL ECONOMY. 14. The Political Economy of Japan. 15. The Political Economy of the European Union. 16. China: History, Culture, and Political Economy. 17. The Political Economy of International Trade Policy. V. ETHICS AND RESPONSIBILITY. 18. Corporate Social Responsibility. 19. Ethics Systems: Utilitarianism. 20. Ethics Systems: Rights and Justice. 21. Implementing Ethics Systems. 22. Ethics Issues in International Business.
About David P. Baron
David P. Baron is the David S. and Ann M. Barlow professor of political economy and strategy in the Graduate School of Business at Stanford University. He has been a professor at Northwestern University and a visiting professor at Harvard University and universities in France and Belgium. An active researcher and writer, he serves on the board of, editors of Business and Politics, the Journal of Economics and Management Strategy, and the Quarterly Journal of Economics. He is a fellow of the Econometric Society and a member of the American Economic Association and the American Political Science Association.