Business Forecasting

Business Forecasting

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Explains the importance and methods of business forecasting, using current practice. Illustrated with cases, the text integrates forecasting and business planning and examines factors affecting forecasting. The text features chapters on the trade cycle to illustrate how to forecast cyclical more

Product details

  • Paperback | 320 pages
  • 178 x 235 x 12.7mm | 300g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • 0130949620
  • 9780130949622

Table of contents

Why forecast?; data management; residual analysis; dirty data; short-term forecasting - one step ahead forecasts, autoregressive models; medium-term forecasting - the trade cycle, forecasting cyclical series, trend curve analysis; long-term forecasting - the construction cycle, the long wave, Delphi, scenarios and shocks, regression assumptions, regression trends, correction analysis; new product models; price and margin forecasting; a company planning model; monitoring methods; seasonal more