The revision of this best-selling brief, paperback Intro to Business text now includes new web vignettes and optional business plan exercises based on Business Plan Pro, a powerful professional business planning program on CD-ROM. The text has been fully updated with all new trends and Challenges Boxes, Exploring the Net exercises, Building Your Business Skills, and new Video Cases to keep the course interesting and current. An extensive website for students and instructors is available, as well as WebCT standard.
- Paperback | 544 pages
- 213.36 x 274.32 x 20.32mm | 975.22g
- 04 Aug 1999
- Pearson Education (US)
- United States
- 3rd edition
Table of contents
I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT. 1. Understanding the U.S. Business System. 2. Conducting Business in the United States. 3. Understanding the Global Context of Business. 4. Conducting Business Ethically and Responsibly. II. UNDERSTANDING THE BUSINESS OF MANAGING. 5. Managing the Business Enterprise. 6. Organizing the Business Enterprise. 7. Understanding Entrepreneurship and the Small Business. III. UNDERSTANDING PEOPLE IN ORGANIZATIONS. 8. Motivating, Satisfying, and Leading Employees. 9. Managing Human Resources and Labor Relations. IV. UNDERSTANDING PRINCIPLES OF MARKETING. 10. Understanding Marketing Processes and Consumer Behavior. 11. Developing and Pricing Products. 12. Promoting and Distributing Products. V. MANAGING OPERATIONS AND INFORMATION. 13. Managing Production and Improving Quality. 14. Understanding Accounting and Information Systems. VI. UNDERSTANDING FINANCIAL ISSUES. 15. Understanding Money and Banking. 16. Understanding Securities and Investments. Appendix I: Financial and Risk Management. Appendix II: Understanding the Legal Context of Business.