Business Essentials, Canadian Edition
Appropriate for Introduction to Business courses at both the university and college levels. Back by popular demand, Business Essentials, Canadian Second Edition, is the perfect option for those who want a "no-nonsense" approach for an introduction to business course. It retains the smooth, conversational writing style, extensive pedagogy, and well-integrated supplements package of the big Business book. Thoroughly updated and condensed, this text engages the reader by providing accurate and focused coverage in a brief, inexpensive, and high-quality format. Not only does this book reflect the changes occurring in the practice of business, it also meets the changing needs of students and teachers in the field.
- Paperback | 492 pages
- 130 x 198.1 x 25.4mm | 464.47g
- 01 May 1999
- Pearson Canada, Toronto
- Prentice-Hall (Canada)
- Scarborough, Canada
- 2nd edition
Table of contents
I. INTRODUCING THE CONTEMPORARY BUSINESS WORLD. 1. Understanding the Canadian Business System. 2. Setting Up Business in Canada. 3. Conducting Business Ethically and Responsibly. 4. Understanding International Business. II. MANAGING THE BUSINESS FIRM. 5. Managing the Business Enterprise. 6. Organizing the Business Enterprise. 7. Running the Small Business. III. MANAGING HUMAN RESOURCES. 8. Motivating, Satisfying, and Leading Employees. 9. Managing Human Resources and Labour Relations IV. MANAGING PRODUCTION and INFORMATION. 10. Producing Goods and Services. 11. Increasing Productivity and Quality. 12. Understanding Accounting and Information Systems. V. MANAGING MARKETING. 13. Understanding Marketing Processes and Consumer Behaviour. 15. Pricing and Distributing Goods and Services. VI. MANAGING FINANACIAL ISSUES. 16. Understanding Money and Banking. 17. Financial Decisions and Risk Management. 18. Understanding Securities and Markets. Appendix I. The Legal Environment for Business in Canada. Appendix II. Insurance.