BUSINESS CREATIVITY

BUSINESS CREATIVITY

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Description

It is commonly assumed that creativity is something you either have or haven't got, yet with appropriate techniques everyone can be more creative, and the potential benefits in terms of profits, opportunity and efficiency are huge. This book provides a simple structure to enable the reader to apply creativity techniques in the workplace. It puts problem-solving and idea-generating techniques into a convenient, easy-to-remember framework.show more

Product details

  • Book | 80 pages
  • 134 x 210 x 4mm | 117.93g
  • Kogan Page Ltd
  • London, United Kingdom
  • diagrams
  • 0749416386
  • 9780749416386

Table of contents

What is creativity?; a creative frame of mind; to boldly go; surveying; building; waymarking; navigating; regular creativity.show more