Business Correspondence Library Volume 3

Business Correspondence Library Volume 3

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1910 edition. Excerpt: has erected. The color of the stationery is also changed and the company is convinced that this has proved its most effective advertising. An eastern firm selling ladies' suits and cloaks by mail follows the latest styles in stationery and if the styles do not change often enough to suit the requirements of the manager, he finds variety by using different tints of paper. The stationery is always of good quality and in the best of taste. The return card is printed on the reverse flap and there is a "social tone" about its letters that assures their being read. A Baltimore firm doing a large business by mail has three styles of letterheads. Its follow-up consists of six letters--two 114 FREAKISH EFFECTS SHOULD BE AVOIDED are sent out on each style of paper. The first and second letters go out on an engraved letterhead giving the name of officers and location of branch offices. The second style is a lithographed heading with a large view of the plant and considerable information concerning the company's products; the third design is embossed and contains nothing more than the name, address and words "Executive Office." A St. Louis firm uses the same printed matter on all its letterheads--a trade mark, name and address. Its variation comes entirely in different kinds and colors of paper--flats, bonds, linens and linen-finish, in innumerable shades. Sometimes correspondents resort to freakish effects that "fall down" because attention is attracted to the paper in such a striking way that the reader forgets all about the proposition. This is the effect on a reader receiving a letter on a sheet of ordinary manila wrapping paper. A letter on a sheet of "onion skin" proved a curiosity--every one in more

Product details

  • Paperback | 74 pages
  • 189 x 246 x 4mm | 150g
  • Miami Fl, United States
  • English
  • black & white illustrations
  • 1236601084
  • 9781236601087