Business Communications with Writing Improvement Exercises

Business Communications with Writing Improvement Exercises

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Description

This volume focuses on effective techniques for writing letters, memos, reports, and proposals, as well as delivering oral reports. The highly readable format contains lively anecdotes, numerous illustrations, and writing assignments for each type of communication presented.show more

Product details

  • Paperback | 356 pages
  • 210.82 x 276.86 x 22.86mm | 635.03g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • Revised
  • 4th Revised edition
  • 0130922552
  • 9780130922557

Table of contents

1. You and Business Communications: The Communication Theory. 2. Qualities of Good Business Communication: Attractive Appearance. 3. Qualities of Good Business Communication: Goodwill Tone. 4. Qualities of Good Business Communication: Clear and Complete Message-The Letter as a Whole. 5. Qualities of Good Business Communication: The Letter and Its Parts. 6. The Routine Information Letter: The "Yes" Letter. 7. The Negative Communication: The "No" Letter. 8. Sales Letters and Persuasive Requests. 9. Credit Letters and Collection Letters. 10. Memorandums. 11. Oral Communications. 12. Employment Guides: Finding a Job, Holding a Job, Earning a Promotion, Changing Jobs. 13. Employment Resumes and Application Letters; Miscellaneous Employment Communications. 14. Letters You Don't Have to Write But Should. 15. Planning a Business Report or a Term Paper. 16. Writing a Business Report or Term Paper; Writing Proposals. Appendixes. Index.show more