Business Communication with Writing Improvement Exercises
For one-semester, lower-level undergraduate courses in Business Communication, Written Business Communication, Applied Writing, and Business Writing.Practical, well-organized, and readable, this highly successful text explains the basics of business communication and then gives students practice in applying them - in many "real-world" forms of communication. It employs writing exercises to emphasize the workplace skills needed to communicate credibly, and compose letters, memorandums, reports, proposals, employment communications and oral presentations.
- Paperback | 407 pages
- 208.3 x 271.8 x 17.8mm | 839.16g
- 01 Sep 2000
- Pearson Education (US)
- Upper Saddle River, NJ, United States
- 6th edition
Table of contents
I. INTRODUCTION. 1. You and Business Communication. II. THE THREE BASIC QUALITIES OF EFFECTIVE BUSINESS COMMUNICATIONS: ATTRACTIVE APPEARANCE, GOOD WILL TONE, CLEAR COMPLETE, CONCISE TONE.` 2. Qualities of an Effective Business Communication: Attractive Appearance. 3. Qualities of an Effective Business Communication: Good Will Tone. 4. Qualities of an Effective Business Communication: Clear and Complete Message. III. APPLYING THE THREE BASIC QUALITIES OF EFFECTIVE BUSINESS COMMUNICATIONS. 5. The Routine Information, "Yes" or Good News Communication: News Releases. 6. The Negative Communication: The "No" Message. 7. Sales Letters and Persuasive Claims and Requests. 8. Credit and Collections. 9. Courtesy Messages You Don't Have to Send, But Should. 10. Oral Communications. IV. BUSINESS COMMUNICATION IN THE WIRED WORLD. 11. The Internet and Other Communication Technologies. 12. Healthy Computing: Preventing Eyestrain, Carpal (Wrist) Tunnel Syndrome, Back Pain. V. EMPLOYMENT. 13. Employment Guides: Finding a Job, Holding a Job, Earning Promotions, Changing Jobs. 14. Employment Resumes and Application Letters: Miscellaneous Employment Communications. 15. Planning the Business Report or the Term Paper. 16. Writing a Business Report or a Term Paper: Writing a Business Contract Proposal. Appendix A: Spelling Rules and Spelling Lists. Appendix B: Punctuation. Index.