Business Communication Today

Business Communication Today

3.57 (153 ratings by Goodreads)
  • Hardback
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This best selling text brings all the pieces of business communication together. The text powerfully demonstrates how to communicate effectively through real-world company examples and real-life business situations. New to this edition, a case for critical thinking at the end of each part, integrated exercises, exploring the best of web exercises, and extensive chapters on technology.
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Product details

  • Hardback | 768 pages
  • 211.6 x 261.6 x 34.5mm | 1,569.45g
  • Pearson
  • United States
  • 6th edition
  • 0130845132
  • 9780130845139

Table of contents

I. FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Understanding Business Communication. 2. Listening, Working in Teams, and Understanding Nonverbal Communication. 3. Communicating Interculturally. II. THE WRITING PROCESS. 4. Planning Audience-Centered Business Messages. 5. Organizing and Composing Audience-Centered Business Messages. 6. Revising Audience-Centered Business Messages. III. LETTERS, MEMOS, E-MAIL, AND OTHER BRIEF MESSAGES. 7. Writing Routine, Good-News, and Goodwill Messages. 8. Writing Bad-News Messages. 9. Writing Persuasive Messages. IV. INFORMATION AND TECHNOLOGY. 10. Communicating Information though the Internet and Other Technologies. 11. Finding, Evaluating, and Processing Information. 12. Communicating Information through Graphs and Other Visuals. V. REPORTS AND ORAL PRESENTATIONS. 13. Communicating through Reports. 14. Planning, Organizing, and Writing Reports and Proposals. 15. Completing Formal Reports and Proposals. 16. Giving Speeches and Oral Presentations. VI. EMPLOYMENT MESSAGES. 17. Writing Resumes and Application Letters. 18. Interviewing for Employment and Following Up. VII. SPECIAL TOPICS IN BUSINESS COMMUNICATION. Component A: Format and Layout of Business Documents. Component B: Documentation of Report Sources. Appendix I: Fundamentals of Grammar and Usage. Appendix II: Correction Symbols. References. Acknowledgements. Organization/Company/Brand Index. Subject Index.
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Rating details

153 ratings
3.57 out of 5 stars
5 31% (47)
4 25% (38)
3 27% (41)
2 7% (10)
1 11% (17)
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