Business Communication

Business Communication : Discovering Strategy, Developing Skills

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  • Hardback
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A twenty-first century view of business and a process approach are encompassed, showing readers the process of communicating as people in today's business world communicate and identifying tips for maximizing communication in an information-saturated world. Interesting layout, design and readability provide readers with focused, concise, and directly applicable examples, assignments and application activities as well as a lively, conversational writing style. Communication in a global workplace is emphasized, helping readers approach communication with multi-cultural audiences as a fundamental skill. Visual communication skills are illustrated, teaching readers to use visuals such as PowerPoint in oral presentations. A valuable reference for corporate more

Product details

  • Hardback | 512 pages
  • 199.1 x 262.1 x 19.6mm | 920.81g
  • Pearson Education (US)
  • Pearson
  • United States
  • 0130913138
  • 9780130913135

Table of contents

Introduction: Communication and Career Success in the 21st Century. I. DISCOVERING AND APPLYING THE STRATEGIC COMMUNICATION MODEL. 1. Introduction to the Strategic Communication Model: Discovering a Strategic Approach. 2. Introduction to Business Writing: Foundation Skills for Writing Well. 3. Introduction to Business Speaking: Foundation Skills for Speaking Well. II. DEVELOPING STRATEGY-BASED WRITING AND SPEAKING SKILLS. 4. Defining the Context: Articulating the Message Situation, Audiences, and Objectives. 5. Consider Your Media and Timing Options: Making the How and When Decisions for Your Message. 6. Select and Organize Your Information: Building Effective Message Content. 7. Create Effective Visual Support Materials: Help Your Receivers Get the Picture. III. DELIVERING POWERFUL MESSAGES AND EVALUATING FEEDBACK. 8. Deliver Your Message with Effective Business Writing: Write with Class. 9. Deliver Your Message with Effective Oral Presentations: Speaking with Confidence and Impact. 10. Contribute to Effective Meetings: Applying Communication Strategy and Skills to Group Activities. 11. Participate in Effective Conversations and Interviews: Applying Communication Strategy and Skills in One-to-One Conversations. 12. Evaluate Feedback for Continued Success: Using Internal and External Information for Ongoing Improvement. REFERENCE TOOLS. Reference Tool A. Avoiding Common Grammar, Punctuation, and Usage Mistakes. Reference Tool B. Researching Your Topic and Documenting Your Findings. Reference Tool C. Recognizing Gender Differences in Workplace Communication. Reference Tool D. Formatting Written Documents. Reference Tool E. Using Editing more

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