Business Communication

Business Communication

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Description

For introductory Business Communication courses. This concise book teaches basic business concepts as they relate to communication. Basing the text on a consistent strategic communication model (SCM), readers are given a template for creating and delivering appropriate and effective messages via a variety of media and in a wide range of contexts.show more

Product details

  • Mixed media product | 354 pages
  • 208.8 x 265.2 x 21.6mm | 943.49g
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • English
  • 0130386073
  • 9780130386076

About Sherron Bienvenu

Sherron Bienvenu, Ph.D. Dr. Sherron Bienvenu is Associate Professor in the Practice of Management Communication at the Goizueta Business School of Emory University. She also teaches in the International MBA Program at the Helsinki School of Economics and Business Administration in Finland. Dr. Bienvenu authored The Presentation Skills Workshop (AMACOM Books, 2000) and co-authored CrossTalk: Communicating in a Multicultural Workplace (Prentice Hall, 1997). She also wrote and appears as an on-camera spokesperson in two training videos. An active consultant and trainer, Dr. Bienvenu's corporate clients include Lockheed Martin Aeronautical Systems, AT&T, Weeks Corporation, Home Depot, American Cancer Society, Fleet Capital, BellSouth International, Centers for Disease Control, Vegsauki (Iceland), and others. Her workshops and seminars apply communication principles to functional areas including sales, marketing, and management. She has worked with a wide variety of industries including health care, consulting, broadcasting, real estate, law, education, banking, finance, law enforcement, fund-raising, manufacturing, public utilities, and telecommunications. Paul R. Timm, Ph.D. Dr. Paul R. Timm is a Professor in the Marriott School of Management at Brigham Young University. An active author, he has written some 34 books dealing with management and business communication, customer loyalty, human relations, supervision, and self-management. Selected books have been translated into eight languages and are sold worldwide. Dr. Timm writes content for Internet training modules as well as magazine and journal articles. He also wrote and appears in eight videotape training programs produced by Jack Wilson Video, Chicago. He served as Assistant Dean and Department Chair at the Marriott School's Department of Organizational Leadership and Strategy. He teaches communication and organizational behavior courses to graduate and undergraduate students as well as Executive Education programs. His consulting clients include organizations in the United States and Europe, where he trains in communication skills, self-management, and strategies for building customer loyalty.show more

Table of contents

Introduction: Communication and Career Success in the Twenty-First Century. I. DISCOVERING AND APPLYING THE STRATEGIC COMMUNICATION MODEL. 1. Introduction to the Strategic Communication Model: Discovering a Strategic Approach. 2. Introduction to Business Writing: Foundation Skills for Writing Well. 3. Introduction to Business Speaking: Foundation Skills for Speaking Well. II. DEVELOPING STRATEGY-BASED WRITING AND SPEAKING SKILLS. 4. Defining the Context: Articulating the Message Situation, Audiences, and Objectives. 5. Consider Your Media and Timing Options: Making the How and When Decisions for Your Message. 6. Select and Organize Your Information: Building Effective Message Content. 7. Create Effective Visual Support Materials: Help Your Receivers Get the Picture. III. DELIVERING POWERFUL MESSAGES. 8. Deliver Your Message with Effective Business Writing: Writing with Class. 9. Deliver Your Message with Effective Oral Presentations: Speaking with Confidence and Impact. 10. Contribute to Effective Meetings: Applying Communication Strategy and Skills to Group Activities. 11. Participate in Effective Conversations and Interviews: Applying Communication Strategy and Skills. IV. EVALUATING FEEDBACK FOR ONGOING IMPROVEMENT. 12. Evaluate Feedback for Continued Success: Using Internal and External Information for Ongoing Improvement. REFERENCE TOOLS. Reference Tool A. Avoiding Common Grammar, Punctuation, and Usage Mistakes. Reference Tool B. Researching Your Topic and Documenting Your Findings. Reference Tool C. Recognizing Gender Differences in Workplace Communication. Reference Tool D. Formatting Written Documents. Reference Tool E. Using Editing Symbols.show more

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