Business Communication

Business Communication : Concepts and Applications in an Electronic Age

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Business Communication: Concepts and Applications in an Electronic Age features short, varied, up-to-date readings by 38 business communication authorities in business, government, and academia. It eases the job of teaching by helping students hone their written, verbal, and non-verbal business communication skills in a format that allows selective instruction and maximum flexibility. The Fifth Edition has been extensively revised and updated; nineteen of the 38 articles are new. It now includes topics that instructors have been unable to find in longer texts. Each article covers one topic, allowing you to focus discussion on a key concept. Application-oriented questions and active-learning cases follow each selection and offer opportunities for students to demonstrate their understanding of what they have read. New topics covered include: *business ethics *the Internet *voice mail *ethics of electronic mail *desktop publishing *small-group discussion *writing abstracts *writing periodic reports The book stands alone or can supplement and extend the scope of other business communication texts. The pages are perforated so that assignments can be removed from the book and turned in.
You'll find all the pedagogical support you'll need in the accompanying revised Instructor's Manual/Testing Program.
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Product details

  • Paperback | 254 pages
  • 213.36 x 276.86 x 17.78mm | 612.35g
  • New York, United States
  • English
  • Revised
  • 5th Revised edition
  • 0195329686
  • 9780195329681

Table of contents

(An asterisk indicates a new chapter in the Edition) ; PART I. BUSINESS COMMUNICATION: SOME TRUTHS NEVER DIE ; 1. PRINCIPLES OF WRITTEN COMMUNICATION ; Courtland L. Bovee, Grossmont College ; 2. THE THREE DEADLY SINS OF BUSINESS WRITING ; Richard J. Londo, St. Norbert College ; 3. PLAIN ENGLISH, PLEASE ; James Y. Dayananda, Lock Haven University ; *4. FROM THE BOTTOM UP: A NEW APPROACH TO PROBLEM SOLVING ; Ellen Tripp, University of Southern Maine ; *5. MAKING BUSINESS MEETINGS WORK ; Gary M. Shulman, Miami University ; Mark Bernheim, Miami University ; PART II. THE ELECTRONIC OFFICE: COMMUNICATING IN CYBERSPACE ; *6. DESKTOP PUBLISHING: WOULD YOU TRADE EIGHT BITS FOR A BYTE ; Michael Stanton, Occupational Outlook Quarterly ; *7. FUTURE SHOP ; Lisa Sanders, Business News ; *8. PCS START SWEEPING AWAY BUSINESS FORMS ; William M. Bulkeley, The Wall Street Journal ; *9. FAX THE WORD OUT FAST ; Daniel P. Dern, Home Office Computing ; *10. E-MAIL: A USER'S GUIDE ; Ed Krol, The Whole Internet User's Guide and Catalog ; *11. WHAT IS THE INTERNET? ; Ed Krol, The Whole Internet User's Guide and Catalog ; PART III. BASIC STRUCTURES OF BUSINESS COMMUNICATION: LETTERS, MEMOS, AND REPORTS ; 12. PRINCIPLES OF WRITING LETTERS ; Courtland L. Bovee, Grossmont College ; 13. THE PROCESS OF WRITING A BUSINESS LETTER ; Bernard J. Selzler, University of Minnesota, Crookston ; 14. THE ANATOMY OF THE BUSINESS LETTER ; Edgar C. Alward, Westfield State College ; Lois Pigford, Denver Auraria Community College ; 15. A MEMORANDUM ABOUT MEMOS ; Max Rose, Supervision Magazine ; 16. USING VISUAL AIDS IN WRITTEN AND ORAL COMMUNICATION ; Thomas R. Allen, Appalachian State University ; *17. HOW TO ORGANIZE YOUR NEXT PERIODIC REPORT ; Richard J. Londo, St. Norbert College ; *18. A BRIEF GUIDE TO WRITING SHORT REPORTS ; Carolyn Spillers-Roberts, Pembroke State University ; Randolph H. Hudson, Northeastern Illinois University ; 19. PRINCIPLES OF WRITING FORMAL REPORTS ; Courtland L. Bovee, Grossmont College ; *20. SUMMARIZING: THE ART OF WRITING ABSTRACTS AND EXECUTIVE SUMMARIES ; Katherine Ozbirn, Chapman University ; 21. INTERNATIONAL BUSINESS WRITING ; Myron D. Yeager, Chapman University ; PART IV. PERSUASION IN THE MARKETPLACE: THE DRIVING FORCE OF BUSINESS ; *22. SALES LETTERS THAT SELL ; Ed Nanas, Your Company ; *23. 1-900 BUY INFO ; Alan Rider, Home Office Computing ; *24. VOICE MAIL MAKES A DIFFERENCE ; Mike Bransby, The Journal of Business Strategy ; 25. MASTERING THE ART OF A WINNING BUSINESS PRESENTATION ; Darlene M. Pibal, Western Illinois University ; 26. THE PROPOSAL: PERSUADING WITH A PLAN ; Nancy Martinez, University of Albuquerque ; 27. CAN YOU SAY NO WITHOUT TWISTING THE KNIFE? ; Michael H. Murray, Supervisory Management ; 28. TECHNIQUES OF WRITING CREDIT LETTERS ; James Y. Dayananda, Lock Haven University ; 29. TOUCHES THAT TAKE THE STING OUT OF ADJUSTMENTS ; William H. Butterfield, Sales & Marketing Management ; 30. ASSERTIVENESS ON THE JOB ; Steven Katz, State Technical Institute, Memphis ; PART V. BUSINESS ETHICS: SURVIVING IN A LITIGIOUS WORLD ; *31. RIGHT? WRONG? ETHICS AND BUSINESS IN THE U. S. ; Ellen Tripp, University of Southern Maine ; *32. DO EMPLOYEES HAVE A RIGHT TO ELECTRONIC PRIVACY? ; Glenn Rifkin, The New York Times ; 33. MAKE IT LEGAL ; Mary Bagley, St. Louis University ; 34. NEW LEGAL FRONTIER: CYBERSPACE ; Amy Harmon, Los Angeles Times ; PART VI. THE JOB SEARCH: MOVING AHEAD ; 35. RESUMES, APPLICATION FORMS, AND COVER LETTERS ; NEAL BAXTER, OCCUPATIONAL OUTLOOK QUARTERLY ; 36. BUSINESS INTERVIEWS: FREQUENT QUESTIONS, ACCEPTABLE ANSWERS ; David P. Boyd, Occupational Outlook Quarterly ; 37. WHAT SHOULD YOU ASK THE COMPANY INTERVIEWER? ; Howard M. Mitchell, Advanced Management Journal ; 38. WRITING AN EFFECTIVE LETTER OF RESIGNATION ; James Calvert Scott, Utah State University ; APPENDICES ; A. INTERNET BUZZWORDS ; Ed Krol, The Whole Internet User's Guide and Catalog ; B. REPORT HEADINGS ; Gertrude M. McGuire, University of Montevallo ; C. A DOZEN RULES FOR WRITING NUMBERS IN A MANUSCRIPT ; Gertrude M. McGuire, University of Montevallo ; D. THE EIGHT MOST USED COMMAS ; Richard M. Chabolla, Solano Community College ; E. GLOSSARY OF USAGE FOR BUSINESS WRITERS ; Randolph E. Hudson, Northeastern Illinois University ; Richard M. Chabolla, Solano Community College
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