Business Communication

Business Communication : Process and Product

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Description

"Business Communication: Process and Product" presents the most current and authoritative communication technology and business communication concepts. Written by award-winning author and renowned leader Mary Ellen Guffey and new coauthor Dana Loewy, offer the most up-to-date and best researched text on the market. The 7th edition includes new, interactive student resources and comprehensive coverage of workplace technology. This innovative coverage enhances the hallmark features of this textbook: the 3-x-3 writing process, three-part case studies, abundant use of model documents, and complete coverage in a 16-chapter textbook while retaining unparalleled teaching resources to help instructors plan and manage their courses.
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Product details

  • Mixed media product | 672 pages
  • 220.98 x 276.86 x 30.48mm | 1,564.89g
  • South-Western
  • Mason, OH, United States
  • English
  • Revised
  • 7th Revised edition
  • 0538466251
  • 9780538466257
  • 1,344,393

Table of contents

PART I: COMMUNICATION FOUNDATIONS. 1. Effective and Ethical Communication at Work. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. PART II: THE WRITING PROCESS. 4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. PART III: WORKPLACE COMMUNICATION. 7. Electronic Messages and Digital Media. 8. Positive Messages. 9. Negative Messages. 10. Persuasive Messages. PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS. 11. Business Report Basics. 12. Informal Business Reports. 13. Proposals and Formal Reports. 14. Business Presentations. PART V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Resumes, and Cover Letters. 16. Interviewing and Following U. Appendixes. A: Grammar and Mechanics Guide. B: Document Format Guide. C: Documentation Guide. D: Correction Symbols. End Matter. Key to C.L.U.E. Review Exercises. Glossary. Notes. Acknowledgments. Index.
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Review quote

PART I: COMMUNICATION FOUNDATIONS. 1. Effective and Ethical Communication at Work. 2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 3. Intercultural Communication. PART II: THE WRITING PROCESS. 4. Planning Business Messages. 5. Organizing and Writing Business Messages. 6. Revising Business Messages. PART III: WORKPLACE COMMUNICATION. 7. Electronic Messages and Digital Media. 8. Positive Messages. 9. Negative Messages. 10. Persuasive Messages. PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS. 11. Business Report Basics. 12. Informal Business Reports. 13. Proposals and Formal Reports. 14. Business Presentations. PART V: EMPLOYMENT COMMUNICATION. 15. The Job Search, Resumes, and Cover Letters. 16. Interviewing and Following Up. Appendixes. A: Grammar and Mechanics Guide. B: Document Format Guide. C: Documentation Guide. D: Correction Symbols. End Matter. Key to C.L.U.E. Review Exercises. Glossary. Notes. Acknowledgments. Index.
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About Dana Loewy

Dana Loewy has been teaching business communication at California State University, Fullerton since 1996. She enjoys introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Most recently, she has also taught various German courses and is a regular guest lecturer at Fachhochschule Nurtingen, Germany. In addition to completing numerous brand-name consulting assignments, she is a certified business etiquette consultant. Dr. Loewy has collaborated with Dr. Guffey on recent editions of Business Communication: Process and Product as well as on Essentials of Business Communication. Dr. Loewy holds a master's degree from Bonn University, Germany, and earned a PhD in English from the University of Southern California. Fluent in several languages, among them German and Czech, her two native languages, Dr. Loewy has authored critical articles in many areas of interest-literary criticism, translation, business communication, and business ethics. Before teaming up with Dr. Guffey, Dr. Loewy published various poetry and prose translations, most notably The Early Poetry of Jaroslav Seifert and On the Waves of TSF. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching/learning materials for undergraduate and graduate business communication students. A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor's degree, summa cum laude, from Bowling Green State University; a master's degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world's leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.
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Rating details

163 ratings
3.4 out of 5 stars
5 24% (39)
4 23% (38)
3 31% (50)
2 13% (22)
1 9% (14)
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