Business Communication : A Classroom Simulation
In this unique book, the author presents theory and practical applications of most major topics in business communication using interactive classroom simulation. By forming companies, creating corporate public relations brochures, and writing and presenting business proposals, students simultaneously learn about and experience the real business world.
- Paperback | 172 pages
- 208.28 x 271.78 x 48.26mm | 408.23g
- 06 Aug 1992
- Pearson Education (US)
- United States
Table of contents
Preface. 1. Communicating in Organizations: Getting Back to Basics. 2. Introduction to the Simulation: Developing Corporate Culture. 3. Employment Communication: Writing Messages that Get the Job. 4. Direct Communications: Writing Routine and Good News Messages. 5. Indirect Communication: Writing Negative and Persuasive Messages. 6. Business Proposals: Writing and Presenting More Detailed Messages. Index.