Business, Fourth Canadian Edition
Appropriate for Introduction to Business courses at both the university and college levels. This new edition maintains the strengths that made the first three editions so successful. Logical, well-organized, and well-respected, Business covers all of the Introduction to Business basics from a management perspective. It contains hundreds of examples of business practice, helping students bridge the gap from theory to practice. Particular emphasis in the new edition is placed on E-commerce, technology, entrepreneurship, and Canadian content.
- Hardback | 750 pages
- 205.7 x 287 x 33mm | 1,723.67g
- 30 Apr 2001
- Pearson Canada, Toronto
- Prentice-Hall (Canada)
- Scarborough, Canada
- 4th edition
Table of contents
I. INTRODUCING THE COMTEMPORARY BUSINESS WORLD. 1. Understanding the Canadian Business System. 2. Setting Up Business in Canada. 3. Understanding International Business. 4. Conducting Business Ethically and Responsibly. II. THE BUSINESS OF MANAGING. 5. Managing the Business Enterprise. 6. Organizing the Business Enterprise. 7. Understanding Entrepreneurship and Small Business. III. UNDERSTANDING PEOPLE IN ORGANIZATIONS. 8. Managing Human Resources. 9. Motivating and Leading Employees. 10. Understanding Labour-Management Relations. IV. MANAGING OPERATIONS AND INFORMATION. 11. Producing Goods and Services. 12. Increasing Productivity and Quality. 13. Managing Information Systems and Communication Technology. 14. Understanding Accounting issues. V. MANAGING MARKETING. 15. Understanding Marketing Processes and Consumer Behaviour. 16. Developing and Promoting Goods and Services. 17. Pricing and Distributing Goods and Services. VI. MANAGING FINANCIAL ISSUES. 18. Understanding Money and Banking. 19. Understanding Securities and Investment. 20. Financial Decisions and Risk Management. Appendix A: Business Law. Appendix B: Insurance. Index.