The Business of Being Social 2nd Edition
23%
off

The Business of Being Social 2nd Edition : A Practical Guide to Harnessing the Power of Facebook, Twitter, Linkedin, Youtube and Other Social Media Networks for All Businesses

4 (2 ratings by Goodreads)
By (author)  , By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 1 business day
When will my order arrive?

Description

What is social media? Have you got a facebook page but are unsure how it can benefit your company? Or do you want to monitor your social media activity to see its effectiveness?

Learn how to understand and utilize social media for business.

From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Social media exploded onto our screens but most businesses use traditional marketing methods and are confused how to harness the benefits. Make sure you're using social media to its full potential.

Whether you're a business owner or need social media for marketing to set up new social media channels such as Pinterest or YouTube, build your community or find out how to use keywords and SEO, The Business of Being Social covers all these aspects and more. From helping you to build your brand and promote communication between yourself and your customers, to driving customers to your website and learning from companies who have made their social media campaigns a success, The Business of Being Social is your one-stop guide to the ins and outs of social media. Learn how to:

Create a viable social media strategy
Build and use channels such as Twitter, Facebook and LinkedIn
Create customised apps, communities and use keywords
Monitor any activity such as paid-for advertising
Understand your audience and what content they want
Integrate your social media activity into your marketing strategies


Discover the secrets to social media for your business.

"As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide

"Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog
show more

Product details

  • Paperback | 256 pages
  • 156 x 234 x 15.24mm | 453.59g
  • Richmond, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • 1780591454
  • 9781780591452
  • 1,785,008

Back cover copy

Expert guidance on building a winning social media strategy for your business. Do you know how your company's Facebook page actually benefits the business? Are you getting the most out of Twitter, YouTube and LinkedIn? What about the emerging social media channels? Social media exploded into our lives several years ago, but most businesses still use traditional marketing methods and are confused about how to harness the benefits of the new channels. From the basics to the most complex issues The Business of Being Social breaks down every aspect of social media and explains step-by-step how you can create a strategy for success. Learn how to: Create a viable social media strategy Create, build and grow communities on social media platforms Track and monitor conversations about your own brand, product or service name, as well as your competitors' Understand your audience and what content they want Integrate your social media activity into your marketing and communications strategy
show more

Review quote

'Excellently pitched, current and informative,' Clare Vincent, VP Marketing, BBC Worldwide Sales & Distribution "As a business owner, how can you ensure that your company's voice and message is heard loud and clear. Thankfully, online visibility experts, Michelle Carvill and David Taylor, have put their heads together and published The Business of Being Social." The Good Web Guide "Up-to-date, thorough, very interesting and informative, well-written, engaging, and highly practical. Michelle and David clearly know their stuff and they've done a great job of combining and presenting their expert knowledge in this book." Birds on the Blog "I found that the explanations provided by the authors and the step-by-step implementation programme are more than worth the retail price of the book alone. This could be one of the most useful reference books of the year." Business Money
show more

About Michelle Carvill

Michelle Carvill is the director of Carvill Creative and David Taylor is the Managing Director of 2010 media. Authors of the UK's most successful social media book, The Business of Being Social. They are both parents of young children with expert knowledge of social media.
show more

Rating details

2 ratings
4 out of 5 stars
5 50% (1)
4 0% (0)
3 50% (1)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X