Business Analysis

Business Analysis : Intro Managerial Econ

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Designed for the non-economics student taking a managerial economics module on a business course, this text covers the essentials of managerial economics without using complex theory and maths. It shows economic tools and models working in practice through case-study more

Product details

  • Paperback | 400 pages
  • 189 x 246mm
  • Pearson Education (US)
  • Prentice Hall
  • Upper Saddle River, United States
  • 0130868620
  • 9780130868626

Table of contents

What is a firm?; what is an industry?; the problem of information and uncertainty; an introduction to stakeholders and conflicting objectives - sales and pricing; stakeholders - the marketeers, the managers, the owners, employees and R behavioural models and corporate governance; game theory; the international dimension; the need for more