Activebook, Business

Activebook, Business

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For Introduction to Business courses.This best-selling text provides students with a comprehensive overview of every aspect of business and the environment in which business prospers. Business, Sixth Edition, has captured the flavor and excitement of the new economy in all of its rapidly evolving practices. The new edition continues the book's user-friendly tradition and its commitment to relevant material and hands-on learning. It also focuses on people in business and the decisions they make on a daily basis. The authors have taken this commitment to new levels in an effort to provide more personal-and, at the same time, more practical-access to people who do business by letting students ask them questions about cutting-edge business issues and more

Product details

  • Paperback | 455 pages
  • 209.3 x 285 x 17.5mm | 979.77g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 0130648507
  • 9780130648501

Table of contents

I. INTRODUCING THE CONTEMPORARY BUSINESS ENVIRONMENT. 1. Understanding the U.S. Business System. 2. Conducting Business in the U.S. 3. Understanding the Global Context of Business. 4. Conducting Business Ethically and Responsibly. II. THE BUSINESS OF MANAGING. 5. Managing the Business Enterprise. 6. Organizing the Business Enterprise. 7. Understanding Entrepreneurship and Small Business. III. UNDERSTANDING PEOPLE IN ORGANIZATIONS. 8. Managing Human Resources. 9. Understanding Employee Motivation and Leadership. 10. Understanding Labor & Management Relations. IV. UNDERSTANDING PRINCIPLES OF MARKETING. 11. Understanding Marketing Processes and Consumer Behavior. 12. Developing and Pricing Products. 13. Promoting Products. 14. Distributing Products. V. MANAGING OPERATIONS AND INFORMATION. 15. Producing Services and Goods. 16. Managing for Quality and Productivity. 17. Managing Information Systems and Communication Technology. 18. Understanding Principles of Accounting. VI. UNDERSTANDING FINANCIAL ISSUES. 19. Understanding Money and Banking. 20. Understanding Securities and Investments. 21. Understanding Financial and Risk Management. Appendix: Understanding the Legal Context of more

Rating details

37 ratings
3.7 out of 5 stars
5 41% (15)
4 19% (7)
3 19% (7)
2 14% (5)
1 8% (3)
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