Business in Action: Standard Edition

Business in Action: Standard Edition

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For Introduction to Business courses. This text's user-friendly format, manageable length, and up-to-date real world examples enable students to experience business firsthand. Business in Action takes students on an engaging exploration of the fundamentals, strategies, and dynamics that make the business world work. This exciting text offers numerous resources to simplify teaching, promote active learning, and stimulate life-long critical thinking more

Product details

  • Paperback | 480 pages
  • 218 x 274 x 20mm | 997.9g
  • Pearson Education Limited
  • Prentice-Hall
  • Harlow, United Kingdom
  • English
  • Revised
  • 2nd Revised edition
  • 0130466190
  • 9780130466198

Table of contents

I. CONDUCTING BUSINESS IN THE GLOBAL ECONOMY. 1. Understanding the Fundamentals of Business and Economics. Appendix A. Reviewing Internet and E-Commerce Fundamentals. 2. Practicing Ethical Behavior and Social Responsibility. 3. Competing in the Global Economy. II. STARTING AND ORGANIZING A SMALL BUSINESS. 4. Starting, Financing, and Expanding a Small Business. 5. Selecting the Proper Form of Business Ownership and Exploring Business Combinations. III. MANAGING A BUSINESS. 6. Understanding the Functions and Roles of Management. 7. Organizing and Working in Teams. 8. Producing Quality Goods and Services. IV. MANAGING HUMAN RESOURCES AND EMPLOYEE RELATIONS. 9. Motivating Employees and Handling Employee-Management Relations. 10. Managing Human Resources. V. DEVELOPING MARKING STRATEGIES TO SATISFY CUSTOMERS. 11. Developing Product and Pricing Strategies. 12. Developing Distribution and Promotional Strategies. VI. MANAGING FINANCIAL INFORMATION AND RESOURCES. 13. Analyzing and Using Financial Information. 14. Understanding Banking and Securities. Appendix B. The U.S. Legal System. Appendix C. Business Plan. Appendix D. Careers in Business and the Employment more

Rating details

48 ratings
3.33 out of 5 stars
5 29% (14)
4 17% (8)
3 23% (11)
2 21% (10)
1 10% (5)
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