Business Volume 3, No. 10

Business Volume 3, No. 10

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1922 edition. Excerpt: ..."The claim is made that credit business creates loyalty and assures the merchant a larger share of business. Does it?... Have you ever had it happen that one of your credit customers brought a load of hogs to market, came to you to get his usual stock of flour, coffee, tea and maybe a little tobacco, said, 'Charge it, ' and then went home to spend the evening with his family poring over a mail-order catalog? "The country merchant's strongest competitor is the mail-order house. It has long been argued that credit was a means of meeting mail-order competition; but it is now at least an open question if retail credit, granted by the country merchant, is not the mail-order concern's greatest help. Under the credit system the country merchant supplies what the farmer needs for immediate consumption; and the farmer sends his cash to the mail-order house for things he only half needs. "There is a vast difference in results between charging for a sack, of flour and charging for a farm implement; between charging for a sack of sugar and a gas engine; between charging for a pair of shoes and charging for a new silo; between charging for a pound of coffee and charging for a new motor truck. The one is consumed; the other continues to exist as securi ty for the deferred payment." Thus the message as Paul has stated it and reiterated it scores of times and through many mediums and channels. The merchants of the rural Northwest have listened and have begun to practice what Paul preaches; there is evidence, at least, that some of them have done so. Paul is an officer of the Minneapolis Association of Credit Men. For the association, some time ago, he wrote a series of six little lectures on six phases of retail business management. The...
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Product details

  • Paperback | 34 pages
  • 189 x 246 x 2mm | 82g
  • Miami Fl, United States
  • English
  • black & white illustrations
  • 1236552652
  • 9781236552655