Business Volume 2, No. 9

Business Volume 2, No. 9

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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1921 edition. Excerpt: ... Street Philadelphia. Pa. TURNING their mammoth department store completely over to the men and women working for them so that a big special sale might be "put over" to the best advantage and then sitting back on the side lines and just watching how things went was a recent experience of the executives of the Bon Marche, Seattle. It was an experiment, but heavens, how it worked! It reminds one of a speech that George Ade once made when he joined one of his shows, after a long absence, in Boston. "Whenever I stay away from the show for a while," said George, "and then come back to it, I notice it is wonderfully improved." To get the proper angle on things, it should here be stated that the Bon Marche is one of the largest mercantile establishments west of the Mississippi, covering a full city block with buildings half a block deep and from seven to nine stories high, and employing from 950 to I, I50 persons, according to the season. Under the ordinary procedure of expert executive direction, any Bon Marche sale might safely be figured in advance as a success. But some profound psychologist away up in the store councils developed the idea of first "selling the sale" to the employees, reasoning that if they first grasped the idea in full they would give it their whole-hearted support and co-operation, making things a certainly so far as the public was concerned. The first step was to have the president of the Employees' Association appoint a committee of four members of the Council, an employees' organization, and four managers from merchandise departments. These eight held a number of meetings and developed valuable ideas for the sale. The merchandise office was instructed to select all the goods for the sale, ...
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Product details

  • Paperback | 40 pages
  • 189 x 246 x 2mm | 91g
  • Miami Fl, United States
  • English
  • black & white illustrations
  • 1236587146
  • 9781236587145