Building Your Business with Google for Dummies

Building Your Business with Google for Dummies

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Description

* The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day * Written by a veteran For Dummies author working in cooperation with Google, which will help support the book * From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers * Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them
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Product details

  • Paperback | 384 pages
  • 188 x 233.7 x 22.9mm | 567g
  • Hungry Minds Inc,U.S.
  • Foster City, United States
  • English
  • 1. Auflage
  • 0764571435
  • 9780764571435
  • 1,639,521

Back cover copy

Partner up with Google and watch your business boom! Find out how to score high in searches, use AdWords, and connect with customers

Google - what a magnificent, two-headed creature! On one side are searching customers; on the other, business owners like you. This book helps bring both together to live happily ever after. Here's where you'll discover how to climb higher on Google's index, explore its great advertising programs, and find out how your site can win the search sweepstakes.

The Dummies Way

Explanations in plain English -Get in, get out- information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun Discover how to:

Find customers seeking what you sell Optimize advertising keywords Maximize cost-per-click benefits Plan and execute an ad campaign Build revenue with AdSense Place higher in search results
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Table of contents

Introduction. Part I: Meeting the Other Side of Google. Chapter 1: Meeting the Business Side of Google. Chapter 2: Getting into Google. Chapter 3: Building Your PageRank Through Networking. Chapter 4: Optimizing a Site for Google. Chapter 5: Putting Google Search on Your Site. Part II: Creating and Managing an AdWords Campaign. Chapter 6: Introducing Search Advertising and Google AdWords. Chapter 7: Designing Your AdWords Campaign and Starting an Account. Chapter 8: Understanding AdWords Statistics and Reports. Chapter 9: Creating Effective Ad Groups. Chapter 10: Managing Ongoing Campaigns. Part III: Creating Site Revenue with AdSense. Chapter 11: Introducing the Google AdSense Program. Chapter 12: Starting an AdSense Account and Publishing Ads. Chapter 13: Enhancing Your AdSense Revenue. Part IV: Google Business for the Larger Company. Chapter 14: Getting into Froogle and Google Catalogs. Chapter 15: Premium Services. Part V: The Part of Tens. Chapter 16: Ten Site Optimization Resources. Chapter 17: Ten SEM and SEO Tips from the Pros. Glossary. Index.
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Review quote

"...clear and well-placed diagrams...plain English explanations..." (Internet Works, Autumn 2004)
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About Brad Hill

Brad Hill has worked in the online field since 1992 and is a preeminent advocate of the online experience. As a bestselling author of books and columns, Hill reaches a global audience of consumers who rely on his writings to help determine their online service choices. Brad's books include a Publishers Weekly bestseller and a Book-of-the-Month Club catalog selection. Brad's titles in the For Dummies series include Internet Searching For Dummies, Google For Dummies, and Yahoo! For Dummies. In other venues, Brad writes about cybercultural trends, digital music, virtual investing, and all sorts of online destinations. He is often consulted about the media's coverage of the Internet. He appears on television, radio, Webcasts, and is quoted in publications such as Business Week, The New York Times, USA Today, and PC World. Brad is a staff blogger at Weblogs Inc. (www.weblogsinc.com), where he runs the Search Engine Marketing weblog (SEM.weblogsinc.com) and contributes to several others. He also operates The Digital Songstream (www.Digital Songstream.com), a news and review site for digital music. Brad's personal site (www.bradhill.com) describes all his current projects and provides an e-mail link. Brad doesn't get outdoors much. Sunshine baffles him. As compensation, he is listed in Who's Who and is a member of The Authors Guild.
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