Building Effective Web Sites

Building Effective Web Sites

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For any Marketing or CIS/MIS class with an introductory Web site development component.Drawing on current research, the goal of this text is to assist students to create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective. The authors, professionals in marketing and information technology, respectively, each bring a unique background and perspective to the task.
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Product details

  • Paperback | 142 pages
  • 215.9 x 273.05 x 9.65mm | 349.26g
  • Pearson Education (US)
  • Pearson
  • United States
  • English
  • 0130932884
  • 9780130932884

About Raymond Frost

Raymond Frost is Professor of Management Information Systems at Ohio University. He has published scholarly papers on database management and is an associate editor of The Journal of Database Management. He currently teaches e-commerce, database, and interdisciplinary courses. Frost earned a doctorate in business administration and an MS in computer science at the University of Miami, and received his BA in philosophy at Swarthmore College. Contact: Judy Strauss is Assistant Professor of Marketing at the University of Nevada, Reno. She has published academic papers in Internet marketing, advertising, and marketing education. She has had many years of professional experience in marketing, serving as entrepreneur as well as marketing director of two firms. She currently teaches Internet marketing, marketing communications, and marketing management, at both the undergraduate and MBA levels. Strauss earned a doctorate in marketing at Southern Illinois University, and a finance MBA and marketing BBA at University of North Texas. Contact:
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Table of contents

1. Web Site Development Perspectives. 2. Creating a Web Site Marketing Plan. 3. Designing for Usability. 4. Creating a Web Site in HTML. 5. Creating Web Sites with Page Authoring Tools. 6. Graphic Design for the Web. 7. Designing for E-Commerce. 8. Publishing the Site. 9. Promoting the Web Site. 10. Technology Refresher.
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