Building Distinctive Brand Assets
12%
off

Building Distinctive Brand Assets

4.5 (4 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 2 business days
When will my order arrive?

Not expected to be delivered to the United States by Christmas Not expected to be delivered to the United States by Christmas

Description

Building Distinctive Brand Assets provides readers with long-term strategies to build and protect Distinctive Assets.This book is for anyone with a brand.It is a book about future-proofing your brand's identity. It will help you set up a long-term strategy to build Distinctive Assets, and tell you what you need to do to protect them.Do you want to get better at branding?You'll learn which strategies and actions work, as well as which ones don't, to help you take advantage of opportunities and avoid minefields.
show more

Out of ideas for the holidays?

Visit our Gift Guides and find our recommendations on what to get friends and family during the holiday season. Shop now .

Product details

  • Hardback | 248 pages
  • 162 x 235 x 17mm | 438g
  • OUP Australia and New Zealand
  • Melbourne, Australia
  • English
  • 0190311509
  • 9780190311506
  • 67,164

Looking for beautiful books?

Visit our Beautiful Books page and find lovely books for kids, photography lovers and more. Shop now .

Table of contents

Table of Contents List of Figures List of Tables Contributors Acknowledgments 1. Introduction 2. The formation of a brand identity 3. The role of distinctive assets 4. How distinctive assets help build mental availability 5. How distinctive assets help build physical availability 6. Using distinctive assets to signal meaning 7. The corporate, parent, sub-brand hierarchy 8. Measuring asset strength 9. Metrics: Fame 10. Metrics: Uniqueness 11. Metrics: The Grid 12. Types of distinctive assets 13. Colour as an asset 14. The Power of Sound 15. Taglines and other words 16. The celebrity dilemma 17. Keeping relevant (in a changing world) Bibliography
show more

About Jenni Romaniuk

Jenni Romaniuk is a Research Professor and Associate Director (International) of the Ehrenberg-Bass Institute at the University of South Australia Business School.
show more

Rating details

4 ratings
4.5 out of 5 stars
5 50% (2)
4 50% (2)
3 0% (0)
2 0% (0)
1 0% (0)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X