Broadcast/Cable Programming

Broadcast/Cable Programming : Strategies and Practices

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Description

This book should be of interest to students taking courses in radio and television programming in departments of media and communication studies.show more

Product details

  • Hardback | 575 pages
  • 165.1 x 231.14 x 25.4mm | 997.9g
  • Cengage Learning, Inc
  • Wadsworth Publishing Co Inc
  • Belmont, CA, United States
  • Revised
  • 3rd Revised edition
  • 053409354X
  • 9780534093549

Table of contents

Programming resources and constraints. Broadcast television strategies. Cable television strategies. Commercial broadcast radio strategies. Public broadcasting strategies. Abbreviations. Glossary. Bibliography. Index to program titles. General index.show more

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