Brilliant Strategy for Business

Brilliant Strategy for Business : How to plan, implement and evaluate strategy at any level of management

2.33 (3 ratings by Goodreads)
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In Business, strategy is king. Leadership and hard work are all very well and luck is mighty useful, but it is strategy that makes or breaks a business, organisation or team. Of course, it is easier to talk a good strategic game than it is to execute one. This book will help you turn your words into effective and successful actions.
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Product details

  • Paperback | 296 pages
  • 134 x 217 x 20mm | 444g
  • Pearson Business
  • Harlow, United Kingdom
  • English
  • 1292107847
  • 9781292107844
  • 1,800,177

Back cover copy


No longer just for business leaders, executives or the specialist consultant, strategy now involves the whole organisation and everyone in it.

From quick wins you can start using straight away to the deeper knowledge you need to understand, develop, implement and evaluate a successful strategy, Brilliant Strategy for Business will show you how.

- Understand how a strategist thinks

- Evaluate different strategy models and choose the most relevant to you

- Learn how to effectively plan and implement a successful business strategy

Brilliant Strategy for Business will give you the skills and confidence to turn everyday choices into strategic decisions.

'Brilliant! This book deserves to be read by managers and strategists everywhere.'

Dr Bruce Ahlstrand, Co-Author of Strategy Safari and Professor of Strategic Management at Trent University, Canada
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Table of contents

About the author



How the book is organised

Part 1 Getting to grips with strategy

1 How to be a brilliant business strategist

2 Strategic issues

3 Strategic directions

Part 2 Business level strategy

4 Finding competitive advantage

5 Strategy as learning and innovation

6 Strategy, day to day

7 How to lead, implement change and evaluate strategy

Part 3 Strategic thinking in a changing world

8 The purpose and future of strategy

9 How to break the rules of strategy


Further reading

Twenty prominent strategists

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