Brilliant Marketing : How to plan and deliver winning marketing strategies - regardless of the size of your budget
Brilliant Marketing shows anyone how they can devise and execute winning marketing strategies. With practical advice from start to finish, this updated new edition gives you the lowdown on what works and how you can succeed with your campaigns.
* Understand the ideas, actions, campaigns that make a real difference.
* Get a complete marketing skill-set to seduce and inspire.
* Be a master of strategy - from thinking to planning to execution.
- Paperback | 368 pages
- 135 x 217 x 19mm | 438g
- 01 Dec 2016
- Pearson Education Limited
- Pearson Business
- Harlow, United Kingdom
- New edition
- 3rd New edition
Other books in this series
14 Mar 2016
24 Mar 2016
10 Mar 2016
Back cover copy
To make your marketing campaign a success, you must engage your customers with something that
they can't fail to notice, that interests them, that they like, that they want to know more of ... and
become part of.
Brilliant Marketing shows you how to devise and execute winning marketing strategies. With
practical advice from start to finish, this updated new edition gives you the lowdown on what works
and how you can succeed with your campaigns. This new edition is your indispensable marketing and
engagement toolkit. You'll find the all of the skills, examples and attitudes that you need to carry out
the most alluring campaigns around.
Understand the ideas, actions, campaigns that make a real difference. Get a complete marketing skill-set to seduce and inspire. Be a master of strategy - from thinking to planning to execution.
Table of contents
Preface: Everything is changing so fast that this is a revolution
PART ONE: Putting marketing into context
Chapter 1 - Brilliant marketing starts with a sense of smell
Chapter 2 - Have you really got what it takes to be a marketing star?
Chapter 3 - Say goodbye to the past
Chapter 4 - All about brands
Chapter 5 - How people, think, feel and behave
PART TWO: These are your instruments, let's party
Chapter 6 - Advertising - The art of persuasion
Chapter 7 - Champagne, stockings and spin
Chapter 8 - Let's talk business - B2B conversations
Chapter 9 - The future of marketing lies with digital and the people revolution
Chapter 10 - Sponsorship - using stars to impress
Chapter 11 - Designing a brand star
Chapter 12 - Direct marketing - yesterday's world of data
Chapter 13 - Customer relations marketing - people make the difference
Chapter 14 - Theatrical marketing
Chapter 15 - Selling - turning marketing into action
Chapter 16 - Getting it all together (or creating an integrated marketing plan)
PART THREE: Change the world - create and execute a revolutionary marketing plan
Chapter 17 - Achieving momentum
Chapter 18 - The science of pitching for your marketing money
Chapter 19 - How to inspire marketing people and how to put energy into their marketing campaigns
PART FOUR: This is a new, radical world - it needs a revolution in strategy and creativity
Chapter 20 - Budgeting? There is no money; next
Chapter 21 - The creative revolution
Chapter 22 - Be a research rebel
PART FIVE: Marketing in new and small business
Chapter 23 - Watching the revolution unfold
Chapter 24 - Small-business marketing checklist
PART SIX: A summary of the marketing rules
Chapter 25 - Revolutionary checklists
About Richard Hall
His background is in marketing and advertising. Now he specialises in executive mentoring, team building and strategic consulting. He says his mission is to turn good people into great people by inspiring them, by accentuating their positive assets and by making them feel excited by the world in which they live.