Brilliant Checklists for Entrepreneurs

Brilliant Checklists for Entrepreneurs : Your Shortcut to Success

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The indispensible handbook that every entrepreneur needs, Brilliant Checklists for Entrepreneurs is packed with hundreds of easy to follow, detailed lists that tell you everything you need to know, everything you need to think about, and everything you need to do to when starting and managing a business.

The fast, focussed guidance in this practical and user-friendly book covers all aspects of your business journey right from thinking up your business idea, writing a plan and getting funding, and selling your business.
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Product details

  • Paperback | 248 pages
  • 156 x 234 x 16mm | 469g
  • Pearson Business
  • Harlow, United Kingdom
  • English
  • 3rd edition
  • 0273740806
  • 9780273740803
  • 1,544,095

Table of contents

Be ambitious: set your sights at the right level
Goals: making sure your enterprise fits your ethos
Do research: easy ways to check your business idea
Write your plan: how to make a convincing case
Get advice: find people able to help you
Find the cash: how to fund start-up and growth
Be profitable: ways to manage your margins
Manage cash flow: keeping the business going
Control costs: how to earn more by spending less
Go to work: how to find premises, or work successfully at home
Market yourself: understand why people buy
Succeed online: make more from your website
Meet people: network on and offline
Get sales: how to win and keep customers
Build a team: recruit and manage people
Be motivating: get the best from yourself and others
Avoid surprises: predict and overcome
Be generous: how to help yourself by helping others
Sell your business: how to realise the value
Useful document templates: shortcuts for you to copy, adapt and use
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About Robert Ashton

Robert Ashton has started three small businesses and sold two. He has also been instrumental in starting a charity and recently established a social enterprise. Robert works with entrepreneurs of all kinds, advising growing businesses, evolving charities and social enterprises. He is a popular business speaker and a prolific author who also writes regularly for a number of business and consumer magazines. He is increasingly becoming a social activist, challenging convention and encouraging innovation.
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