Brewing Up a Business
23%
off

Brewing Up a Business : Adventures in Beer from the Founder of Dogfish Head Craft Brewery

3.73 (1,161 ratings by Goodreads)
By (author) 

Free delivery worldwide

Available. Dispatched from the UK in 3 business days
When will my order arrive?

Description

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery
Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.


In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.




Updated to offer a more complete look at what it takes to keep a small business booming
An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
Shows how to use social media to reach new customers and grow a business


For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.
show more

Product details

  • Paperback | 304 pages
  • 149.86 x 226.06 x 25.4mm | 272.15g
  • John Wiley & Sons Ltd
  • Chichester, United Kingdom
  • English
  • Revised
  • 2nd Edition, Revised and Updated
  • 0470942312
  • 9780470942314
  • 31,874

Back cover copy

Brewing Up a Business reveals how Sam Calagione built Dogfish Head Craft Brewery from a tiny operation to one of the fastest growing breweries in America by dreaming big, working hard, and thinking differently. Packed with real-world lessons every businessperson can learn from, this revised edition includes new chapters on Sam's most innovative and unconventional marketing techniques, including how Dogfish uses social media to level the playing field against bigger competitors--and how you can too. "Rarely is a book as good as a beer, but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur."
--BOB GUCCIONE JR., founder of Spin magazine and Gear magazine

"Brewing Up a Business will inspire both entrepreneurs and aspiring small business owners to have the confidence to follow their dreams."
--JIM DAVIS, Chairman and CEO of New Balance

"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
--RUTH ANN MINNER, former Governor of Delaware

"Everything you want to know about succeeding in business you can learn from beer. At least, you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a how-to manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!"
--JOE CALLOWAY, author of Becoming a Category of One and Indispensable
show more

Table of contents

Foreword: The Passion of the Individual vii
Preface ix


Introduction xiii


Chapter 1 THE UNCONVENTIONAL BEGINNINGS OF AN ENTREPRENEUR 1


Chapter 2 BUSINESS FROM THE INSIDE OUT: Self-Discovery, Inspiration, Passion 21


Chapter 3 KEEPING YOUR BALANCE: Creating a Harmony between Work and Life 37


Chapter 4 CREATING A BUSINESS OFFERING: Developing Goods and Services 55


Chapter 5 CRAFTING A BRAND IN A COOKIE-CUTTER WORLD: Embracing Your Inefficiencies 73


Chapter 6 MARKETING ON A SMALL BUSINESS BUDGET: Promoting Your Business with Little or No Money 89


Chapter 7 GOING SOCIAL 119


Chapter 8 PUBLICITY STUNTS (ARE POORLY NAMED) 125


Chapter 9 STALKING THE KILLER APP: Creating Innovation 153


Chapter 10 SELLING DISTINCTION, SPECIALIZATION, AND VARIETY 179


Chapter 11 CASH IS KING (WELL, SORT OF) 195


Chapter 12 LEADERSHIP: In Theory and in Practice 213


Chapter 13 EFFECTIVELY MANAGING COWORKERS 231


Chapter 14 WORKING TOWARD IRRELEVANCE 243


Chapter 15 HOME BREW RENDEZVOUS 257


Chapter 16 TO SMALL-BUSINESS SUCCESS 265


Index 271
show more

About Sam Calagione

SAM CALAGIONE is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware, one of the nation's fastest growing independent breweries, and Dogfish Head Brewings & Eats in Rehoboth Beach, Delaware. His innovative style has earned him a reputation as one of America's most adventurous entrepreneurs and brewers. A Small Business Association Businessman of the Year and a Huffington Post Game Changer for 2010, he is the star of the Discovery Channel's new show Brew Masters. He lives in Lewes, Delaware.
show more

Rating details

1,161 ratings
3.73 out of 5 stars
5 20% (236)
4 42% (491)
3 30% (343)
2 6% (75)
1 1% (16)
Book ratings by Goodreads
Goodreads is the world's largest site for readers with over 50 million reviews. We're featuring millions of their reader ratings on our book pages to help you find your new favourite book. Close X